Ariel PODs 3in1 capsules: fit Gudkov, fit Natalya Andreevna, fit all PODs
Alexander Gudkov, Natalya Yeprikyan, Nadezhda Sysoeva and Tatiana Morozova are heading the new advertising campaign for Ariel #mePOD is coming. There is something that suits you, but does not suit others. There is something that suits others, but does not suit you. But whichever image you choose, Ariel is always on your side!
The versatile Ariel PODs 3in1 capsules are so effective and convenient that they suit absolutely everyone without any controversy. Alexander Gudkov, together with the girls from the famous humorous show, demonstrate a whole palette of looks and outfits, each of which suits Ariel PODs.
The heroes of the new advertisement were not chosen by chance. Humor is a safe bet. Vivid archetypal characters are familiar and understandable to everyone. A little hipster, a little blogger, a little old school, a little blonde - in each of them we recognize our own features.
Procter & Gamble is mastering a new genre of music advertising, integrating pop-rap into its videos. Another non-standard solution for P&G is to use pop-art elements with an inherent note of shocking in the construction of the visual series. Clear geometric shapes, rich colors and unexpected color combinations - the atmosphere of the videos is designed to emphasize the key idea of the campaign: Ariel PODs 3in1 capsules are a washing expert who is not afraid to entrust your favorite thing. Even that dress and that cardigan, yeah.
Roxana Stancescu, Head of Procter & Gamble Home Care Products in Eastern Europe and Central Asia, comments: “The POD Comes to Me campaign unconventionally conveys the idea of how the innovative product Ariel PODs 3in1 improves consumers' lives and makes them more comfortable. Ariel PODs 3in1 capsule is very easy to use, gives a flawless washing result, and is suitable for all types of clothes, and this is what our consumer wants. For such an innovative and attractive product, we have chosen the appropriate communication approach. We decided not to limit ourselves to the classic format of videos, we added a catchy beat, bright, fashionable characters from the famous show and healthy humor, which makes the campaign even closer to the Russian consumer."
Alexander Gudkov, actor and author of humorous shows, the face of the Ariel “I'm POD” campaign comments: “I took part in this project with great pleasure - I liked the idea and format: bright colors, minimalism and music that engraves in my memory. The brand itself is also very nice to me, the Ariel PODs capsules are really very convenient and facilitate household chores associated with washing. It's great that a serious company with humor approached the promotion of the brand, I am sure that very soon the whole country will hum along with us: "It suits me - it suits everyone!"
ABOUT P&G:
P&G serves consumers worldwide with one of the strongest portfolios of quality and trusted brands such as Always®, Ariel®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®. Pantene®, Tide®, Vicks®. P&G operates in 70 countries around the world
For news and more information about P&G and its brands, visit www.pg.com.
