You can get the opinion of a large group of people in a short time, while spending a little resources and getting the desired result using written questionnaires. The main thing in this matter is correctly formulated questions.
Instructions
Step 1
The scheme “what has been produced will be bought is not relevant for a long time. The benchmark has shifted towards the tastes of consumers, their views, needs, and innermost desires. In addition, people are now free to express their opinions on any issue.
Step 2
The structure of the questionnaire is as follows: 1. Introduction. A place to greet and explain the purpose of filling out the questionnaire.
2. Instructions for filling, if required. State the rules clearly so that any respondent can understand them the first time.
3. Information about the responder. If this is an anonymous survey, skip this step.
4. Questions
5. Gratitude or wish to the respondent.
Step 3
Before starting to come up with questions, define the purpose of the questionnaire, what result you want to see at the end of the questionnaire. Write down a diagram of the logical transition from one stage to the next.
Step 4
Follow the rules for writing questions. Organize questions in order from easy to difficult. Thus, the respondent will be liberated and ready to answer more personal questions. Formulate questions unambiguously, without hidden meanings and complex phrases. Consider all options for closed-ended questions. Leave enough space for a reply when open. Do not use phrases that can push the respondent to answer incorrectly. Always be neutral. Don't force the person filling out the questionnaire to do complex calculations. Divide the necessary data into several questions and make calculations at the stage of processing the questionnaires. Respect your respondent. Be polite and careful in your expressions. Nothing should cause dislike or embarrassment.
Step 5
Don't forget to check the profile. Read it out loud and cross out all unnecessary words that do not convey information, but only clog the text. Be clear and accurate in your wording. Check the level of questions and target audience. Give a few profiles to your friends. Take into account all the misunderstandings that arise, if necessary, completely rewrite some of the questions.
Step 6
If it is easy and simple to answer the questions of the questionnaire, it does not cause difficulties in perception and negative emotions, it is filled in in one go, which means that it is compiled correctly and is ready for the survey.
