Media - media of various types. Some of them are more reliable, others do not deserve attention, but one way or another, almost any person encounters them every day.
The term "mass media" is used most often in Russia. Its synonyms are "mass media" and "mass media". This concept includes various forms of dissemination of information (under the constant name) to the general public. Sources of news can be printed publications, video and audio channels, data from Internet sources.
Types of media
The legislation of the Russian Federation does not provide a clear definition of certain types of mass media. The main criteria for referring to the media (according to the Law "On the Mass Media"): the mass character of the addressees of the message, the frequency and the fixed form of information submission. Conditional division occurs mainly according to the way data is transmitted.
The most widespread media outlets are diversified print media. Even with a delay, they often get even to those regions where there is no Internet or television. In addition, for people of the "old" generation, this method of obtaining information is still preferred. The mass media include publications with a constant title that are published at least once a year (magazines, newspapers, brochures, etc.).
The most effective type of communication (and the most costly) is television or television broadcasting. Visual information, combined with an audio track, is absorbed by a person many times better than any other. This is one of the most effective ways to present data and influence consciousness.
The third type of mass media that is gaining more and more popularity is Internet resources. The Law on Mass Media does not oblige websites to register as mass media, but they can do so voluntarily, acquiring the same rights and obligations as other representatives of the field.
They are registered as mass media and numerous news agencies. Their main function is to find information and news, process them, and then transmit them to existing mass media (newspapers, TV programs, etc.). The importance of such organizations is difficult to underestimate, although they themselves almost always remain in the shadows.
Types of media that are a thing of the past
The once leading radio broadcasting is gradually losing its positions. The right organization can turn radio into a very effective tool for interacting with the masses, but television and the Internet are much more in demand.
Newsreel is also a kind of media. It is the least popular due to its specificity, which differs from the preferences of most modern representatives of society.
