It's not uncommon for readers to miss out on really good articles simply because they are hidden behind plain-looking headlines. Coming up with a captivating headline is an art, no less difficult than writing an interesting text.
Instructions
Step 1
Coming up with a headline is not an easy task. He must attract the attention of the reader, interest him so much that he reads the titled article. Accordingly, the headline must be catchy, succinct and informative. At the same time, he must intrigue the reader, make him read the entire article. There are several techniques for creating an attractive headline.
Step 2
Your title should match the content of the text. Try to find the most important and interesting information in your article. It should be used in the title, but in such a way that the reader wants to know the details in the text. If you convey all the content of the main article in the title, then no one will read it.
Step 3
The use of interrogative words "how", "why", "why" in the title increases its attractiveness. An article submitted in the form of an answer to a specific question will interest more readers than a text that is abstract reasoning on a certain topic could attract.
Step 4
Don't be afraid to scare or shock your reader. Human psychology is such that hot facts and frightening details attract attention rather than scare away. Of course, a certain percentage of people are annoyed with this approach, but their number is negligible compared to those for whom a shocking headline is a necessary element of the article. It is enough to look at the circulation of the "yellow newspapers" to understand that "fried facts" are still in value.
Step 5
It is very important to learn how to write short titles. If the main idea of the text does not fit in one sentence, try to break it into two, but try not to overuse adjectives. Use the simplest constructions: "adjective, noun, verb."
Step 6
Use punctuation marks wisely. Using a dash in a title, for example, will add emotion and edge to the title and make it more attractive. By the way, do not forget that the period at the end of the title is not needed, but if you want to emphasize the importance of the message or ask a question, then feel free to end the title with an exclamation mark or question mark.
Step 7
Finally, keep in mind that even the best headline cannot save a bad article. If the main text is boring, misspelled, overloaded with special terms, then hardly anyone will read it to the end.
