Radio is one of the most accessible and sought-after media outlets. You can listen to it at home, at work, in the car. Rating programs gather a large audience, and their presenters are becoming very popular.
Instructions
Step 1
The most popular among listeners are infotainment radio stations. They, by virtue of their format, allow releasing new programs of a wide variety of topics. Study in detail the content of the broadcasting channels. Think over the idea of the project. It should be unique, should not copy programs already available on radio stations. Come up with an original, catchy title.
Step 2
Listen to radio stations of various styles and think about which one would be most suitable for the program you have invented. Pay attention to the peculiarities of the formation of radio stations, the subject of the programs, the musical format. Monitoring will help to more accurately determine the channel suitable for a new project.
Step 3
Write a synopsis - a short but detailed description of the project with an indication of the topic, broadcast structure, composition of participants, interactive opportunities. The synopsis should give the radio channel management a clear idea of the new program.
Step 4
A competent presentation is always the key to success. In it, it is necessary to reveal the uniqueness of the proposal against the background of the analysis of programs existing on the air of other radio channels. Using diagrams and tables, justify the increase in the rating of the radio station after the start of the transmission. Show opportunities for project monetization by attracting advertising budgets. This will help the management make the decision you need.
Step 5
Prepare a business plan for the project at the same time as the presentation. Calculate all the costs of starting a new program. Justify the advertising capacity of the program and show pessimistic and optimistic expectations for profit, illustrate your words with specific numbers. Specify the period after which the project will start attracting additional advertising.
Step 6
For a successful start of the program, it is necessary to conduct a cycle of pilot releases that will help evaluate the quality of a new broadcast product and make it possible to take into account all the shortcomings before launching the project on an ongoing basis. For pilots, announce the most relevant topics, invite a popular presenter, attract famous and interesting guests and sponsors who will provide gifts for listeners. Fill the music breaks with popular songs in channel format.
Step 7
Try to keep the listeners' attention throughout the entire broadcast. Provide the opportunity to make live calls with questions to guests, read out sms-messages, hold a quiz with prizes. This will stir up the interest of the audience. Launch your blog on the radio station's website, communicate with listeners, and take their wishes seriously. Be sure to take them into account when finalizing the project. This way you will win over fans and your project will be a success.
