An exhibition is an effective tool for creating a name and forming an image for the public, in other words, for the target audience. Whether you exhibit your own products, whether you want to organize a display of up-to-date photography of our time - the main points of the organization, although they differ in details, are in general the same.
Instructions
Step 1
Experts say that the rule of four "Ps" works for a successful exhibition: planning, attracting guests, exhibition personnel and getting results. Be prepared to pay attention to each of these points. The analysis of the results of the exhibition, although it is rarely carried out, is perhaps the most important point.
Step 2
To plan an exhibition, answer the question: for what purpose are you doing it? There may be many reasons for this, but they have two "poles": sale and popularity. All other reasons for exhibiting tend to lie somewhere in between. When you have answered the question about what the exhibition is for you, you will be able to prioritize and properly prepare it.
Step 3
Preparing for an exhibition is the most troublesome part, when it seems that there are so many works, and all the employees and partners are so careless that nothing can come of it. But in the end, if you approach the process responsibly, the result significantly exceeds expectations. A lot depends on how much money you are willing to spend on the organization. Since the approximate scope of the exhibition is clear to you, money will determine more the place where you rent the territory than its size.
Step 4
When you decide where you will hold the exhibition, you should correctly arrange the territory. Find out where the rest of the exhibitors will be located, if any. Try to find an equally advantageous place. Consider the location of stands or objects in accordance with the specifics of the territory.
Step 5
Visitors are those for whom the exhibition is started. You need to take care to attract people. Advertise in thematic publications, send out invitations to important people. Don't forget about the Internet: today, no event is complete without online coverage.
Step 6
The personnel who participate in the exhibition should help clients and visitors to inspect the exhibition, and not discourage them from doing so with harsh views or prohibitive remarks. Make sure your employees are dressed appropriately for the nature of the event so that they behave in a friendly manner. It is useful to print business cards and distribute them to interested people.
Step 7
When the exhibition is over, it's time to take stock. If the goal was sale, then something could be sold right at the event, but most people do not buy items from the exhibition, but exchange coordinates with the organizers. It is very important not to hesitate, but to contact these people within one or two days, while their impression is still fresh. If you wanted to form an opinion among the public with the help of the exhibition, carefully follow the reviews in various sources and draw conclusions.
