When deciding to participate in an exhibition, every manager should understand that a poorly prepared action, instead of promoting an enterprise or product, can result in a damaged image and financial losses. Therefore, it is important to think over the design of the exhibition stand long before the start of the appointed event.
Instructions
Step 1
When submitting an application for the allocation of exhibition space for you, determine the size of your pavilion. It should correspond to your proposal as much as possible and take into account your possibilities. At this point, discuss the need to showcase your product or service offer. What exactly do you want to show to visitors of the exhibition and potential partners.
Step 2
Emphasize the relevance and uniqueness of the offer. Decide if you want to post your products there or just use graphics. It is clear that if you manufacture equipment for the development of new fields, then you will not be able to set up an oil rig, but you can show a model and talk about the performance of the rig. After that, proceed to the next item of stand design - exhibition equipment.
Step 3
You can rent exhibition equipment from the organizers or bring your own. This can be furniture (table, chairs), flooring, a projector with a screen for showing films, ready-made exhibition stands where you can place your own information, etc. In any case, you will need to design an exhibition stand in such a way that it is the most attractive, stands out from the crowd and reflects your main idea.
Step 4
Prepare the necessary graphic materials for the design of the pavilion. As a rule, the corporate color of the company is used here as the main tone of the stand and the placement of the logo and the name of the company is mandatory.
Step 5
Bring the graphics to the pavilion walls by placing a screen displaying the videos that best recommend your proposal. The overall look of your stand should work to support the company's image, so try not to skimp on design and creativity.
Step 6
You will also need product samples if possible. And, besides, additional equipment and layouts for the presentation of your products or services.
Step 7
Considering that the multitude of offers and time constraints do not allow your potential partners to approach their choice thoroughly, you need to try to attract their attention with some feature of the stand. In addition to bright colors, these can be dynamic objects - moving models, light maps of a region, or even a fountain. This also includes active stand attendants in bright clothes or girls of model appearance.
Step 8
A feature of your stand can also be made to influence such senses as hearing and smell. Sound design (music or video soundtrack) will not let you go unnoticed, and the aromas (of course, if they correspond to the theme of the stand) will allow you to catch the attention of the exhibition visitors.
Step 9
Most importantly, prepare enough handouts. Visitors to the exhibition should take with them not only the general impressions of contemplating the beautifully published booklets and calendars that adorn the stand, but also specific materials with your proposal and contact details. In addition, do not forget about the nice little things - gift pens, samplers, etc. Of course, also appropriately designed.
