In any business, the most important thing is not the product, but the consumer and the business owner's ability to work with it. And the most important thing is to be able to identify and find a customer who really needs your services, and after that - to attract him to you and make him a regular customer. There are many ways in which you can find a customer, they all differ in cost, but you can single out the most effective ones that give the maximum return in a short time.
It is necessary
- - advertising budget
- - staff
Instructions
Step 1
Advertise your activities based on your target audience. Determine for yourself what your client looks like? Where does he work, what does he do? Where and how does he like to spend his free time?
Your ad should accompany him wherever he is, while it should change the form of presentation and depend on the situation. It should not be overly intrusive, it should fit into the atmosphere of the presentation and at the same time, it should attract attention.
Step 2
Make cold calls. Many companies neglect this type of customer acquisition, considering it below their level, and in vain. Many clients will never pay attention to a colorful poster - they are already accustomed to them, but if they are directly offered any service or product, and they do not explicitly sell it, but simply unobtrusively ask if they need this or that product, the result can be significant.
The main thing is to sell a service not from the first steps, but after entering the customer's trust - it is enough to show him your professionalism, and then, when he trusts his opinion, you can sell him a specific service, or rather, your own.
