"You need to have the courage to express your convictions," - said IM Sechenov. However, courage is not always enough, you still need to be able to convey your ideas correctly. These 10 rules will make your speech persuasive.
Instructions
Step 1
Homer's rule
The order of the arguments affects persuasiveness. The following scheme is recommended: strong - medium - one strongest.
Weak arguments are not part of this scheme. If you have identified a weak argument, do not voice it, as it can harm. After all, the interlocutor is looking for weak points in our argumentation. Don't give him a single chance.
Step 2
Socrates rule
To get a positive answer to an important question for you, first ask your interlocutor two simple questions, to which he will answer "yes".
Why does it work? Found that the word "yes" promotes the release of endorphins (hormones of pleasure). Having received two portions of "pleasure", a person relaxes and is positively attuned. Now it is psychologically easier for him to say "yes".
Step 3
Status affects persuasiveness
The higher the status of a person, the higher the weight of his arguments is assessed. We implement this rule when we ask a respected person to "put in a good word for us" or quote a respected person. The same rule is implemented in commercials: medications are advertised by doctors, goods for animals and feed - by veterinarians or breeders, washing powders - by housewives.
Step 4
Respect the interlocutor, do not belittle his importance
Your interlocutor should be in charge! When we show disrespect to the interlocutor, belittle his status, we only cause negative reactions and create a bad impression of ourselves. Let the interlocutor feel like an important person!
Step 5
We are more loyal to the arguments of a pleasant interlocutor and critical of the arguments of someone who is not pleasant to us
A pleasant interlocutor is also pleasant, which gives pleasure and unwillingness to enter into confrontation. A pleasant impression is created by the appearance, respect for the interlocutor, competent speech, etc.
Step 6
We dance from the point of contact
If you want to convince the interlocutor of something, first give the arguments with which you both agree, and only then the arguments on which there is disagreement.
Step 7
Empathy is our strong point
Empathy is the ability to feel the state of the interlocutor. Adjust to the interlocutor. For example, if your interlocutor is very nervous, show that you are worried about the situation just as much.
Step 8
No conflictogens
Avoid words, actions that can provoke conflict. No offensive words, gestures, glances, ambiguities.
Step 9
Use gestures and facial expressions to maintain conversation and build empathy
If you radiate joy and benevolence, then your charm will be difficult to resist … however, be careful - the person should not perceive your smile as a grin, and a benevolent attitude as a mockery.
Step 10
We satisfy the needs of the interlocutor
Your task is to prove to the interlocutor that what you propose can satisfy some of his needs (remember Maslow's pyramid). It’s much easier to find an argument if you know what a person’s need you can satisfy.
