The activity of a professional artist or creative team is complex and requires the concentration of psychological, emotional and creative forces. The main thing in creative activity is the audience, but the artist has no time to deal with practical issues, and he does not always know how to do it.
Instructions
Step 1
If the artist is distracted by questions of a practical nature - distribution of tickets, organization of a transfer and a rider, stage preparation, etc., then he will not have the strength to play acting. Therefore, near every professional artist there is always a person who is able to solve all these and not only these problems in the most optimal way. For the Russian public, this position is known as producer, but the same position in different countries and in different historical periods was called “entrepreneur”, “manager”, “agent”, “director”, “impresario”.
Step 2
Despite the obvious synonymy, there are nuances that differentiate these concepts. A manager is more likely an administrator, an entrepreneur is engaged in the creation of projects, creative participation in the project is not excluded. The impresario is in the service of the artist and is engaged in the sale of his talent, his work. The modern producer (the expression comes from the American show business) combines all of the above functions.
Step 3
It is difficult to say when the position of impresario appeared, in Russia the appearance of the first impresario is associated with the reign of Ivan the Terrible, a great lover of theatrical performances. Wandering entertainers could combine artistic activities and fundraising functions, but with the emergence of stationary entertainment venues, the target audience expanded, correspondingly, the fees and requirements for the quality of performances increased. The impresario had to ensure both the artist's success in public and his income. An example of an unproductive impresario is Karabas Barabas. The success of his performances was ensured by the merciless exploitation of dolls, but any tyranny sooner or later meets with resistance. Therefore, the relationship between the actor and the impresario is of no small importance in shaping the artist's success, and the artist's activity forms the impresario's income.
Step 4
Each artist or creative team has its own agent. But there are agents whose name is better known than the name of the star he promoted. Even a person far from ballet knows the name of Diaghilev. Diaghilev organized a triumphant tour of Russian ballet across Europe, thereby not only giving the collective an opportunity to earn money, but also creating a solid reputation for Russian ballet art. Also known are such talented impresario as Yuri Aizenshpis, Iosif Prigozhin, whose most famous project was the singer Valeria. But more often the producer is in the shadow of the stars, despite the fact that in most cases it is he who makes the artist popular.