Steve Jobs is one of the founders of Apple, a brilliant speaker and a talented businessman. Each of his presentations is an unbeatable show, and Jobs' ideas are worth millions of dollars. Gallo Carmine in the book “iPresentation. Lessons of Persuasion from Apple Leader Steve Jobs”reveals the secrets of executive success.
Instructions
Step 1
Be convincing. Any interesting idea needs to be able to convey to the public. Stephen Jobs advertises his products with enthusiasm and tremendous energy. He truly believes that the customer needs this product and is convinced that he is offering the very best to the world.
Step 2
Be charismatic. Acquaintances describe Jobs as a complex person: very demanding and prone to perfectionism. Nevertheless, for everyone, Steve is an attractive person who is able to hold attention for a long time even on technical information, like watching an action movie.
Step 3
Create a view. Stephen Jobs makes a show from each presentation, creates a special atmosphere. He carefully plans each stage, uses elements of stage skill and infects the audience with his passion and energy. The purpose of the presentation is to provide information about the product, capture the imagination and inspire to buy. The purpose of the presentation is to attract maximum attention and generate excitement. The performance proceeds in the same way as the events develop in the play: there is a conflict, a start, a climax and a denouement.
Step 4
Brand development. Jobs pays special attention to high quality in his work. He is constantly improving the product and strives to anticipate the wishes of the consumer. At the same time, the amazing story of the corporation's creation is presented to the target audience. Steve does not sell specific products of the company, but tools that can unleash human capabilities and improve the quality of life.
Step 5
Ideas that can change the world. Steve Jobs has a sense of his exclusive destiny. He strives to create products that will bring dramatic changes in the life of society. Jobs wants to discover and benefit people.
Step 6
Oratory. In his work, Jobs does not use templates, strives for the utmost brevity and simplicity. At the beginning of the conversation, he sets the general tone of the discussion with a short statement. Further speech is imbued with passion, excitement for the subject of discussion. Steve Jobs in his presentations, as a rule, offers three main ideas, uses metaphors and certainly demonstrates the work of the product. He attracts famous people to advertise the product, and during the performance he gives the opportunity to hear the reviews of ordinary consumers. The essence of the presentation is to identify problems, propose solutions and describe the benefits. As a result, Jobs urges you to go and buy.
