Questionnaires and questionnaires can be used for a variety of business needs. First, they are included in the marketing research plan, which is designed to assess the opinion of consumers. Secondly, the questionnaire may contain questions that will help the company clearly articulate the needs and requirements of the customer. In this case, the questionnaires are more reminiscent of the terms of reference.
Instructions
Step 1
Ask clear questions. The questionnaire should consist only of specific questions that are designed for this category of persons. Consider the social status of the interviewee and his education. This is the only way to get a concrete answer. The question should not be ambiguous. Each question should relate to the same topic.
Step 2
Ask questions that will elicit a truthful answer. This falls into the category of questions on sensitive topics related to personal life and preferences, when people try to avoid answering. Basically, such questions are answered not from personal experience, but according to social norms.
Step 3
Avoid questions that imply or suggest an answer. For example, do not start a question with the words "Do you agree", "Do you own", "Do you know how". Some people, wanting to finish the survey faster, will agree with you without thinking about the meaning of the question.
Step 4
Formulate several possible answers. This will simplify the task, since it is easier for people to choose the proposed option than to type in the answer.
Step 5
Combine your questions and answer options into a single questionnaire. At the beginning of the questionnaire, place simple questions that will not irritate the respondent. The first questions are the most important. If the respondent is not able to answer them easily or they generate negative emotions, they may refuse to complete the remainder of the survey. First, you need to ask general questions, then more specific ones. This is due to the fact that if at first the respondent answers a specific question, then later a less accurate answer will be given to a general question on a similar topic. Place detector questions at the end of the questionnaire. They are a paraphrase of the questions already asked and serve to determine the veracity of the answers received.
