Dan Kennedy is a renowned American businessman, multimillionaire, marketer, consultant and speaker, and best-selling author. The books turned out to be frank and provocative, and the success of their author serves as an example for hundreds of private entrepreneurs.
Dan was born in 1954. His homeland is Cleveland, the second largest city in the American state of Ohio. There is information that Kennedy has no higher education, did not even graduate from high school. From early childhood, he stutters, so he is shy. Most of the facts of the businessman's biography do not have official confirmation, he referred to some during trainings, others mentioned in books.
Kennedy's success was probably based on his love of reading and a lot of hard work. At work, he spends up to 8 hours daily - a whole working day. Writes articles, composes mailings, leads client consultations and creates new books.
Twists of fate
Once, at a motivational seminar on personal growth, Kennedy heard a phrase that turned his whole life: "Everyone is where he wants to be." What he heard angered Dan, and he decided to certainly change his own destiny. As life has shown, he succeeded, and more than once.
On the advice of a famous speaker, Kennedy began to observe the crowd and the actions of others, but he himself preferred to do the opposite. This principle became fundamental to his marketing approach and helped shape his personal philosophy.
To cope with congenital stuttering, Dan chose the most difficult path - public speaking. He learned to make presentations from the stage, a sense of humor helped him a lot. Today, a successful businessman has learned to publicly sell huge amounts, and this is, as you know, the most difficult type of sales.
It is known about the personal life of the marketer that he was married three times, and the last two times to the same woman - Karla. When Dan seriously injured his back and divorced his wife, he lost everything: home, family, health. But he got ready and in less than 2 years managed to earn an amount that exceeded his previous state.
Copywriter
At the heart of Kennedy's business activities is writing and copywriting. He has been successfully engaged in it for over 40 years. More than two decades have passed since he managed to earn his first seven-figure income. And not really advertising themselves and their services, in parallel with other activities. Dan's copyright ads appear monthly in dozens of American magazines, and his videos are regularly broadcast on television. His webcasts and shows reach an audience of up to 500 thousand people, which brings clients tens of millions of dollars.
More than 85% of customers have been working with a marketer on an ongoing basis for more than a dozen years. Kennedy is considered the successor of Gary Halbert's copywriting school, whom he considers to be his teacher.
Speaker
Dan has built a highly successful public speaking career. He has been conducting trainings and performances throughout the country for over 25 years. The speaker has repeatedly appeared on the same stage with former presidents and Hollywood celebrities. He personally knows people like Margaret Thatcher and Donald Trump. As a special guest, the businessman attended the Direct Marketing Titans conference.
Consultant
Kennedy created the American Association of more than 300,000 business and marketing workers. Today the organization has branches in all states. Dan prepares at least 5 issues of newsletters each month for a fee. In addition, the association regularly organizes conferences, inviting celebrities to them.
For the creation of an ad, Kennedy charges up to 15 thousand dollars and up to 100 thousand for a full package of tasks. In addition, the customer pays him sales profit within 12 months. Business with each client is built individually. The acquaintance opens with a consultation, which costs $ 16,800 and continues throughout the day. Since Dan travels very little, the clients for the meetings come to him themselves. The businessman tries to avoid cooperation with large companies and corporations.
Writer
Kennedy is the author of mystical novels and 34 books on marketing, 7 of which have become bestsellers. Some of them have been translated and published in Russia: "Tough Management", "How to Succeed in Business by Breaking All the Rules", "Tough Sales", "How to Make Millions on Ideas", "Selling Letter" and others. In his writings, Dan outlined his own marketing tactics and models: how to deal with subordinates, attract customers and increase sales. And finally, how to make more money in 12 months than in the previous 12 years.
Each page of Kennedy's work aims readers at solving specific problems and promoting business. The author leads readers to understand the errors and suggests solutions, most often non-standard ones.
How does he live today
One of America's most successful entrepreneurs leads a rather humble lifestyle. He owns a small comfortable home in Ohio, where he lives with his wife. His office is nearby, the businessman prefers to work alone. Only a permanent remote secretary helps him. Dan is not very fond of technical innovations, although his methods are successfully promoted and work on the Internet.
In addition to contributing to theoretical marketing, Kennedy creates, buys and sells firms across the country, with a preference for real estate investments. His books and newsletters influence nearly a million entrepreneurs in America and the world. After all, strategies and tactics created by a marketer over decades of work find application in any business.
In recent years, the multimillionaire became interested in politics and began to breed racehorses, he has more than 20 of them. All animals participate every year in several dozen races. Kennedy also collects American old mobiles. The collection grows slowly, and each piece has its own history.
"Professor of Harsh Reality" - so dubbed Dan for his eloquence, confidence in his own success and high income.
