An economy built on consumer demand functions today in all civilized countries. Intense competition is observed between companies producing the same product. Seth Godin is a renowned entrepreneur and analyst who teaches people the right market behavior.
Accumulation of experience
In the second half of the 20th century, the productive forces reached a high level of development. For the first time in history, it has become possible with a guarantee to meet all the basic needs of each individual person. As further practice showed, both consumers and producers of material goods were not ready for such a situation. Academic scientists and practitioners began to analyze the state that had arisen. Among these practitioners is Seth Gordon. It would be more accurate to say that he is actively involved in production and distribution processes. Participates and shares his experience.
The future entrepreneur and computer scientist was born on July 10, 1960 in an ordinary American family. Parents lived in one of the suburbs of New York. My father was engaged in the wholesale of furniture. Mother worked as a nurse in a polyclinic. The boy grew up energetic and inquisitive. When he was 14 years old, his grandparents gave him a shortwave radio transmitter. Seth was carried away by this "toy". The ability to communicate with people on different continents without wires, at first, seemed to him a miracle.
When the Internet appeared and spread, Godin was no longer surprised, but thought of what benefits could be derived from the opportunities provided. The teenager's entrepreneurial abilities showed up early. In the seventh grade of high school, he learned how to calculate human biorhythms. And not only found out, but also organized my first business on this. The calculation and printing of biorhythms for a specific client was carried out for $ 30. In the next stage of his development, in high school, Seth organized a ski club for children. For the opportunity to go skiing as part of a group, the child paid one dollar.
For some time, Godin worked part-time on weekends at a fast food restaurant. The waiter had to leave after he dropped three plates in one day. It is important to emphasize that Seth was not upset, but made certain conclusions. After high school, he entered New York University in the departments of computer science and philosophy. He then received an MBA from Stanford Business School. During the period of study and the accumulation of basic knowledge, Godin managed to simultaneously master the curricula in two educational institutions.
Practical activities
Godin graduated in 1982 and worked for a software company for four years. As part of his job duties, the young specialist was engaged in the formation of a positive image of the developer company in the relevant market. In 1986, Seth sensed sufficient potential in himself and began to engage in the book business, establishing his own company. It should be noted that by that time, printed publications were already losing circulation under the onslaught of e-books and magazines.
Just a couple of years later, Godin, in partnership with a great specialist, created one of the first online companies. He sold the book business profitably. The rapid development of information technology has confirmed the accuracy of the predictions he made. After a short period of time, being already a famous marketer, Seth voiced another idea - it makes sense to do business only with those people who are ready to listen to you. To achieve this readiness, there are certain techniques and techniques.
Success and recognition
The transition from an industrial formation to an informational one in developed countries is almost complete. The first decades were especially difficult. Manufacturing companies advertised their products haphazardly and in minimal volumes. The overwhelming majority of consumers did not even suspect that a multitude of goods and services appeared on the market that greatly facilitate their daily life. Godin considered this circle of problems in his first book. At first, the target audience took the author's thoughts and recommendations with some caution.
The next book was called "How to Make a Friend from a Stranger and Turn Him into a Buyer." This time the businessmen bought the publication in a week. The literary work of the marketer turned out to be in demand. Today, many of Godin's ideas and discoveries have become known to a wide range of entrepreneurs. At one time, the book entitled "A Gift to Boot" was recognized by Forbes magazine as the best business publication of 2004. The information portal created by Godin twenty years ago is successfully functioning today.
Rules for life and business
There is no doubt that Seth Godin made a worthy contribution to the process of communication between the consumer and the manufacturer. The main subtleties of such relationships are disclosed in the book "Trust Marketing". It is interesting to note that the algorithm for building mutually beneficial relationships has been successfully used on dating sites. The bestselling author classifies TV and radio advertising as disruptive marketing. Radio talk in a supermarket distracts shoppers and is often annoying.
Information on whether Godin used trust marketing techniques in his personal life has not been found. At the same time, it is known for certain that he is legally married. The husband and wife raised and raised two children. The couple live on their own ranch in the state of New York.
