The IKEA chain of stores is located in 11 cities of Russia. Most of the shopping centers of this chain are located in federal cities, namely in St. Petersburg and Moscow.
The construction of IKEA shopping centers in Russia is a symbiosis of several factors. First of all, a city with a population of at least one million people is chosen for the construction of a new shopping complex. This criterion already rejects many Russian cities that are able to host this company on their territory. At the moment, IKEA stores are located in the following cities: Moscow (3 stores), St. Petersburg (2 stores), Kazan, Yekaterinburg, Nizhny-Novgorod, Novosibirsk, Rostov-on-Don, Krasnodar, Omsk, Ufa, Samara.
The second important criterion is the registration of permits. The mayor, in which city the store is to open, must give his personal consent to the construction of this center. This condition is generally accepted for the IKEA chain of stores. Per Vendschlag, the director of this company, has serious requirements for the development of documentation. From a legal point of view, this work strategy is very effective.
The income of the population living in the city plays an important role in the construction of IKEA stores. The average consumer of a product must have a wage of at least thirty thousand rubles a month.
When a city is chosen for the construction of an IKEA shopping center, little remains to be done. It is necessary to select the desired area that would have a wide coverage. In most cases, shopping centers are located on circuit highways or in other places with a large crowd of people.
The next step is to find the right staff. The organizers treat this issue with increased responsibility. People who apply for the position of sales consultants and other positions are subject to rigorous selection. Not only professional skills and abilities are taken into account, but also the general human qualities of the applicant.
When the staff is selected, all that remains is to strictly follow the commands of the chief. IKEA is famous for its good teamwork, favorable psychological climate. Compliance with the corporate culture of IKEA is one of the important components of a person who works in this shopping center.
IKEA shopping centers also have many small branches throughout Russia. In total, there are more than 12,000 retail outlets. The director of the company notes that the opening of new IKEA shopping centers in Russia represents a great prospect for the future.
