Anyone in business, large or small, realizes the importance of advertising. Nobody will know about you, will not buy your goods or services if there is no advertising. Therefore, the role of advertising in modern society, where fierce competition reigns, is increasing every year.
Instructions
Step 1
An advertising strategy doesn't have to be spontaneous. A clear plan is needed, without which you will waste your money. Formulate for yourself who your customer is, who you work for, who may be interested in your products. You should have a clear idea of this person and build your advertising concept in such a way as to interest your main buyer.
Step 2
Determine what the main goals should be achieved by a particular promotion. Whether you want to announce yourself, or increase sales of a certain product on specific dates, or want to inform about discounts, or create a new image.
Step 3
Define the main idea of your ad. It can be a mysterious game, or an absurd statement (for example, all successful people are big lazy people), or simple information (for example, on Mondays - all with a 30% discount for everyone), etc.
Step 4
After initial preparation and analysis, you need to decide where the advertisement should be placed and in what form. Do you have enough ads in the newspaper, or do you want advertising on the radio, or you need to involve promoters handing out leaflets on the streets, or do you decide that placing advertising banners on the main thoroughfares of your city would be optimal.
Step 5
Decide on the timing of the advertising campaign. Calculate how much all promotional activities will cost. Compare these numbers with the amount of the expected benefit. Make adjustments if necessary. Don't be too optimistic at this point. Also calculate the unsuccessful option. Are you ready for such a waste?
Step 6
Draw up a detailed plan for the entire advertising campaign - yourself or entrust it to an advertising agency. It is necessary to develop every element - from a recognizable logo to an effective slogan, agree on all terms and promotions.
Step 7
It is very important to properly prepare the work of the company during the advertising campaign. If you declare that at a certain time each client will receive a gift, it means that they must be in sufficient quantity, and all employees know that it needs to be handed over, they know where to get gifts and under what conditions to give them.
Step 8
During the advertising campaign, the company is in the area of increased attention, so its work must be impeccable. Remember that notoriety is louder than good.
