When a person has everything in "chocolate", it is pleasant to look at him. This is a figurative expression that was not born from scratch. Of course, one chocolate bar will not be enough for complete happiness. But a tasty and healthy product was initially considered a symbol of success and well-being. A chocolate factory under the A. Korkunov brand is known today not only in Russia, but also far beyond its borders. The founding father of the company is a Russian entrepreneur Andrei Nikolaevich Korkunov. His career is indicative and instructive for young people.
Knowledge motivation
In accordance with the well-known formula, we can say that entrepreneurs are not born, but become. The practice of recent decades shows that commercial activities are successfully carried out by people who previously worked as engineers, teachers and doctors. The biography of Andrei Korkunov is a clear confirmation of this statement. The future "tycoon of Russian business" was born into a family of Soviet engineers. The child was born on September 4, 1962 in the city of Aleksin, which is near Tula.
My father held a leadership position at a local machine-building plant. Mother worked in the technical department at the same enterprise. Scientists from different countries have come to the conclusion that a child needs high-quality nutrition and an appropriate environment for intellectual development. At school, Andrei studied without much stress. In fairness, it should be noted that the strict mother punished her son for fours. How did she punish? She took off her slippers and punched me in the ass. In order not to upset his parents, the boy studied at the five.
Andrei grew up as a not weak boy and knew well how the street lives and according to what rules relationships are built outside the school. No, he was not a bully, but he experienced all the delights of barefoot childhood in the village in full. When the time came to choose a specialty, Korkunov decided to get a technical education at the Moscow Power Engineering Institute. Even in the abundant Soviet era, living on a student scholarship was difficult. To strengthen his financial base, the student gets a job as a janitor. A physically fit guy cleans two areas.
From janitor to entrepreneurs
After receiving his diploma, Korkunov began to work in distribution in Podolsk at an electromechanical plant. In 1987 he was drafted into the army and sent as a representative of the Ministry of Defense to one of the military factories in Kolomna. At this point, he has a good career. Good salary. Promotional prospects. By this time Andrei was already married. The company was promised an apartment, but "perestroika" began, and all projects melted away like morning fog. Assessing the current situation, Andrei Nikolaevich decided to go into private business.
In the country, the processes were gaining momentum according to the scenario of a cheap film. Large manufacturing plants were closed. The vacant niches in the market were filled by small businesses. Korkunov and his partners are engaged in the trade of office equipment. Then he opens a workshop for sewing denim clothes. But all these and other projects do not bring the desired rate of return. And only on the wholesale supply of confectionery does the entrepreneur begin to make ends meet. In 1997, the construction of a factory for the production of chocolates under the A. Korkunov brand began.
Meanwhile, the personal life of the entrepreneur Korkunov does not undergo drastic changes. The fact is that the husband and wife met while still a student. Love struck three days after they met. Andrei proposed to Elena, but they were able to get married only after graduation. By the time the head of the family “took up chocolate,” four children were growing up in the family. Girls. How the situation will develop further, time will tell.
