Newspaper advertising is one of the most effective forms of placement. After all, the circulation of such publications is very large. Although the demand for daily and weekly newspapers has declined in the past few years, it has remained strong enough for this media to be used as an advertising platform.
It is necessary
List of print media in the region of advertising distribution, contacts in advertising departments, understanding the goals and objectives of the advertising campaign
Instructions
Step 1
Determine the target audience for the advertising product. Choose exactly those newspapers that are read and / or subscribed to by potential consumers of the product or service. Do your market research and find the most requested tabloids. If you need a specific distribution region, use the local press. You will pay less than a federal placement, and the return on advertising will be ensured.
Step 2
Find out the amount of your advertising budget. Make inquiries of several newspapers that your target audience reads. Compare the offers made in terms of coverage and cost. Calculate your expected performance in advance. Based on these parameters, choose the most profitable accommodation.
Step 3
In order for your ad to be noticed immediately, it needs to stand out from others. Entrust the development of the layout and writing the text to the most creative specialists. Your ad should sell a product or service from the very first contact with the end consumer. Come up with non-standard moves that will bring your text to the first place.
Step 4
The text of the message should contain basic information about the manufacturer of the product / service. A bright, inviting slogan and a phone number by which you can find out the details, highlight in color and font. Be sure to include all information about the advertised product as required by the advertising law. This will reduce the risk of third party claims being raised.
Step 5
Accompany the ad with a prominent picture that captures the essence of the offer. If possible, color the layout. It will quickly grab the attention of readers, especially if the newspaper is black and white.
