How To Write A Newspaper Ad

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How To Write A Newspaper Ad
How To Write A Newspaper Ad

Video: How To Write A Newspaper Ad

Video: How To Write A Newspaper Ad
Video: Newspaper Advertisement writing !! All kinds cover 2024, May
Anonim

In order for an ad written in a newspaper to resonate with potential addressees, it is first of all important to choose the right publication. If we are talking, for example, about selling a camera, you should pay attention to free classifieds newspapers in which the heading "hobby" or similar is well developed. And for the sale of a car or a summer cottage, it is better to choose specialized publications.

How to write a newspaper ad
How to write a newspaper ad

It is necessary

  • or
  • - computer, internet;
  • or
  • - newspaper coupon, pen.

Instructions

Step 1

Decide on the newspapers in which you intend to place your ad. Specify how you can submit it. In some cases, this can be done over the phone or the Internet. But there are publications where they are accepted only on the appropriate coupons, which are either sent by mail or dropped into the boxes intended for this. Start writing an ad for the newspaper, finding out all the nuances.

Step 2

Start by choosing a rubric. It depends on how correctly it is produced whether your message will be seen by the addressees. If, for example, you want to rent out a room, and by mistake place an ad under the heading “for rent”, you risk not getting a single response. Another scenario is also possible. Let's say you mistakenly publish this ad under the heading "rent an apartment" - then you will expect a flurry of calls from those who will be seduced by a significantly lower cost. But these will not be leading to anything calls, tk. a significant number of newspaper readers will at first decide that we are talking about an apartment, then they will inevitably be disappointed. He will also consider you a scammer who wants to draw attention to his proposal.

Step 3

Start composing your text. First, we should talk about the item that you want to buy, sell, exchange, etc. Then try to objectively indicate its condition, year of release, how much it was used. It is advisable to write a few words about competitive advantages - for example, why this model is better. When proposing kittens, puppies or other animals, describe the breed, origin, color, main features of appearance and character. Also, if possible, include a photo of the animal.

Step 4

Indicate the price of the question, which will protect you from endless telephone conversations. This is best done at the end of the announcement. If bargaining is appropriate - also indicate. The text should be completed with contacts: telephone, address on demand or e-mail. Sometimes coupons provide the appropriate fields for this, so be careful.

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