Amiran Sardarov became famous after the release of a video blog called "Khach's Diary" on YouTube. Today it is a popular blog with over 3 million subscribers. But who is he? Where is he from? How did he manage to gain such popularity?
Amiran Sardarov was born, no matter how strange it may seem, in the city of Moscow on August 19, 1986. Although his appearance and manner of communication suggests that he is a true Caucasian. He is a Yezidi Kurd by nationality. Nevertheless, he spent several years of his childhood and youth in Georgia, and then returned to conquer the capital again. His mother did not return to the capital, but they continue to closely observe the work of her son, not missing a single video. Thanks to its memorable appearance, competent speech and command of the language, "Khach's Diary" quickly gained popularity among viewers.
Childhood and youth
Not much is known about the childhood and adolescence of the celebrity. In general, the biography of a star can only be judged from the information in his video blog and books, where he, in his usual ironic manner, speaks about his life in such a way that it is difficult to understand where the real facts are, and where are sarcasm and self-irony.
According to him, he did not receive a classical education, after graduating from three classes of a church school, he switched to self-education. The reason for this was his distinctive appearance and the persecution of classmates about this. This fact gave rise to many complexes in him, especially since the parents of his peers often forbade their children to communicate with him, believing that nothing useful for society would come of anything from Amiran. But it was precisely this intolerance of society that later became the highlight of his channel, where he humorously approached his origin and the daily situations he faced.
After returning to the capital, Amiran made several attempts to get a job or open his own business, most of them failed. The project of an advertising agency turned out to be successful, which was successful due to the extraordinary views of its inspirer on the world. To date, the advertising agency is not the main source of income for the founder, but Amiran continues to promote well-known brands and various projects.
Khach's Diary
Actually, the biography of Amiran and the details of his personal life became known to the general public precisely from his diary. The first video in this diary was posted on June 13, 2015. The channel gained up to hundreds of thousands of new subscribers every month. In his videos, the guy visits various interesting places in Moscow with friends (clubs, bars) or just fooling around on camera. Each episode of the video diary gains millions of views on the web. It is the eccentricity and life philosophy of Amiran that attracts the attention of various people to him.
The popularity of the blog is easily explained. All participants in the filming are interesting and successful young entrepreneurs who have their own view of the world and a great sense of humor. Quite often famous people appear in his videos, which adds more popularity. In 2018, another reality show "Khachu Bride" appeared on his channel, the whole show is devoted to finding a bride.
Interestingly, "Khach's Diary" is the second attempt to create a video blog. The first, according to Amiran, completely failed. For a year and a half of running the channel, he was able to gain only 8000 subscribers. The fact is that the idea of the first blog was to convey to young people some of their philosophical thoughts about life.
How much does Amiran Sardarov earn?
Based on what Amiran demonstrates in the video diary and instagram, his income is in complete order. He lives in a luxurious Moscow apartment, moves around the city in a BMW, dines in luxurious restaurants. The celebrity has several sources of income, as described above about the advertising business and video blog.
In addition, in recent years, Amiran began publishing his own books, which are in high demand among Amiran's fans. The most popular were the books entitled "A man is always right" and "Living with a head: the end of illusions", "I'm an asshole - break me completely." But the main source of income continues to be Khach's Diary. If you collect all the known information that Amiran ever voiced, it turns out that
- Regular advertising on his channel brings in about 250,000 rubles a month, but even more income is brought by direct contracts with advertisers. The total income from the channel is about a million per month.
- Instagram advertising revenue has not been officially announced anywhere, but statistics show that such channels have revenues in the millions.
- Celebrity books have never been seen as a source of income at all. All of his books can be downloaded for free on his official website.
It can be assumed that about several million rubles are received monthly into the account of the star. In addition, in 2016, Sardarov starred in the next part of the New Year's comedy "Fir Trees".
Personal life
It's no secret that Amiran has a lot of fans. According to Amiran, he had his first sexual experience at the age of 15 with a representative of the oldest profession. But the guy began a serious relationship with a girl at the age of 18. It was a passionate romance, with vivid emotions, jealousy, quarrels and not emotional reconciliation, but it did not last long. The name of this girl was never revealed, but, according to rumors, Amiran himself experienced this breakup rather hard. Since then, the women in Amiran's life have changed at an enviable frequency.
The first girl who was officially introduced to the public as Amiran's friend was Ekaterina Shmakova. It was during the beginning of the formation of the u-tube channel. Katerina often appeared in videos. But there were rumors that she lived with Amiran solely for the money, which, I must say, he did not spare her.
One of the first large fees was spent on the purchase of a fur coat for his beloved. In 2016, the usual Muscovite Alina Izmailova appeared as the second half of the celebrity, whom they met in one of the clubs in the capital. This relationship also ended a couple of months after Amiran's betrayal, which he sincerely regretted and tried to regain the girl's disposition by all means, but to no avail. In 2017, Anna Ermolaeva became a new passion.
Now Amiran is still not married and is in search of a new soul mate.
