Advertising has become one of the most effective ways to sell products and services. Without really good informational support, it is much more difficult to achieve the desired result. But not everyone knows how to make competent advertising and where it is better to place it.
It is necessary
Money, analysis of target audience and media
Instructions
Step 1
Determine the purpose of your ad. Of course, the result of any video or advertisement is the sale of a product or service. However, different products should be advertised differently. It is impossible to deny the specifics and characteristics of each specific product. Remember, a lot of advertising does not always lead to great success, and in some cases the opposite is true. The goal may be to familiarize a potential buyer with the product, to remind of its existence, to maintain the image of the product. In each of these cases, the advertisement will be different.
Step 2
Define your target audience. Agree, telling older people about new products in the field of mobile telephony is not the most rational decision. Each product has its own buyer, and advertising should be targeted at specific groups of people.
Step 3
Decide on the communication channels through which your ad will be broadcast. It can be radio, internet, television, press. Much depends on the chosen target audience, on its preferences and on the specifics of the product being promoted. For example, it makes no sense to advertise a product intended for business people on TV during the daytime. most of them will not be able to view your video. Your advertising will be much more productive if you put it in the press or on the radio.
Step 4
Choose the right time to post your ad. Of course, the size of your budget plays a big role. However, good media planning can save you huge amounts of money without losing the intended impact. If you decide to advertise on television, then you should know that the time on it is divided into 2 periods: prime time and off-line. The first one is much more expensive, because it is from 18:00 to 23:00 that the largest number of people are watching TV screens.
Step 5
Broadcast your ad across multiple communication channels at once. So its coverage will be wider, which means that more potential buyers will come for your product.
