His name says little to a person far from economics. The merit of Philip Kotler is that he brought marketing data into a coherent system. In fact, he was the first economist to bring scattered knowledge about this subject into a single science. Kotler was at the forefront of the creation of a fundamentally new specialty in the field of economics.
Philip Kotler biography pages
Philip Kotler, the founder of modern marketing theory, was born on May 27, 1931. The famous economist was born in Chicago. Kotler was born into a family of immigrants from Russia and Ukraine; they left the Russian Empire after its collapse, culminating in the October Revolution. Philip Kotler is married and has three daughters.
Philip received his master's degree in economics in 1953 from the University of Chicago. Three years later, he became a Doctor of Science. For some time, Kotler conducted scientific activities at Harvard. He was interested in problems of mathematics. At the University of Chicago, Kotler studied the basics of behaviorism.
Philip Kotler: a career as a scientist and economist
In 1962, Kotler became professor of international marketing. His place of work is the Graduate School of Management at Northwestern University, Illinois.
Over the years, the scientist became chairman of the College of Marketing of the Institute of Management, headed the American Marketing Association, and served on the board of trustees of the Chicago School of the Arts.
Philip Kotler was active in consulting. He was attracted to cooperation by IBM, General Electric, AT&T, Bank of America and a number of others. Kotler is recognized as one of the leading consultants in the field of marketing strategy and marketing planning.
A world-renowned scientist, Kotler managed to visit a number of countries in Europe, South America and Asia. Here he also worked as a consultant, helping governments develop company resources and become highly competitive.
Author of modern marketing theory
Kotler is the author of solid economics. He has written over a hundred articles for scientific publications. The outstanding contribution of the scientist to the study of marketing has received many awards, titles and awards. Kotler's main work, Fundamentals of Marketing, has been reprinted no less than nine times. This book is considered the "Bible" of marketing in many countries around the world. The main value of the economist's essay is that he was able to tell about complex things in a very simple and accessible way.
Peru Philip Kotler owns many books. And in each, the author sets out his understanding of the intricacies of marketing. The writings of the prominent economist have incorporated his vast research experience. Unfortunately, not all of Kotler's books have been translated into Russian. Specialists are forced to get acquainted with many of them in the original language.
Kotler's main work was published in Russia in 1990. For most of the country's citizens, who were brought up on textbooks on the political economy of Marxism, this book was a revelation.
In 2014, Philip Kotler became an honorary doctor of the Russian University of Economics. Plekhanov.
