Many people have the misconception that sponsorship is advertising. But this is not at all the case. After all, advertising is the promotion of your products through the media. And if you agree to sponsorship, you consent to the advertising of the trademark. And if your goal is money, then it will be very difficult for you to find a sponsor.
Instructions
Step 1
Not only firms and enterprises need sponsorship, but also people (artists, athletes), even many young girls are looking for a sponsor. Information plays an important role. If you have the necessary information about where to look for a sponsor in the first place and you know what this or that company is, then the search will not drag on for a long time.
Step 2
There are also special sites that will help you with your search. For example, SponsorHouse.com helps athletes find a sponsor. To get started, you can look for a sponsor in your city. For example, if you are into motorcycle racing, you can go to the largest "garage" in the city and offer to advertise them on your motorcycle, in return they will repair your motorcycles for free.
Step 3
The important point is choosing the right sponsor, it should suit you. For example, a sponsor who makes engines for cars will not be suitable for a beauty pageant, and hygiene products for women for a football match. The sponsor must have the funds, fit your occupation and have at least one person who can work with the media.
Step 4
Once you've found a company that's right for you, contact its director or PR manager. Large companies must have a sponsorship or product promotion manager. Moreover, such companies sometimes have special departments dealing with this issue.
Step 5
The next step is to attract attention to yourself. After all, potential sponsors are attracted by bright and creative projects that will help create an interesting image of their company or brand. Demonstrate the full potential of your industry or society. Athletes, for example, can take part in various kinds of competitions. This will help boost their popularity, but again, this will require a sponsor. Prepare an interesting offer that can interest you.
