The adjective "cruel" is perfectly associated with the word "show business". Indeed, success in show business requires compliance with certain laws, many of which are quite harsh.
The main quality is brightness
Any show business artist should be bright. Just a beautiful girl with a good voice will go unnoticed. There are millions of such girls, and show business does not tolerate clones. It is because of the desire to seem bright that artists wear frank or strange outfits, allow themselves outrageous antics or amaze everyone with their shows. However, you don't have to wear dresses made of raw meat like Lady Gaga, or have lecherous dances everywhere like Miley Cyrus. Sometimes it's enough to come up with a bright style or become famous for your acrobatic stunts while performing a song.
The image is the second "I"
The artist must have a memorable image targeted at a specific audience. It is impossible to please everyone at once, so you need to choose what you like. A bright image is 50% of success. It makes an artist a person, sets him apart from many. Think of the famous Beatles' hairstyles, Michael Jackson's moonwalker, or Cher's extravagant outfits. Who would these artists be without their recognizable attributes? Just good performers. However, having an image does not mean that an artist does not change throughout his career. But all these changes must take place within the chosen style. Pop idol Madonna has repeatedly changed her hair, stage outfits and shows. But at the same time, she always remained Madonna - daring, sexy, a little mysterious and aggressive.
PR is a way to stay afloat
No matter how bright the image of the artist, no matter what talents he possesses, sooner or later interest in the newly-minted star begins to subside. This is a natural phenomenon. In order to whet interest, the audience must be in constant anticipation of new products. For this, PR specialists are involved. Unfortunately, show business uses every means to stay on the celebrity list. The most popular PR moves are custom-made news and interviews, photo shoots, filming and advertising, participation in TV shows. Sometimes even the relationship of two celebrities or their wedding becomes PR.
You can only rely on yourself
This is probably the most cruel law of show business. Indeed, in this glamorous world there is no place for familiar relations and universal love. Everything is simple here - everyone is fighting for their place in the sun. There is friendship in show business, but real sympathy is very rare. It can arise only between persons of equal importance - folk and honored artists, Hollywood actors, recognized performers. They have already achieved certain heights and know their worth.
