The well-known Russian entrepreneur Fyodor Ovchinnikov was made famous by the Dodo-Pizza pizza chain operating throughout the country. In his blog, the businessman describes in detail his every step, talks about problems and failures.
Fedor was born in 1981 in Syktyvkar, on June 10. He was educated at the archaeological department of the local history department. The graduate was interested in the catering and retail business. He decided to start his own business.
Successful start
His debut was the Dodo-Pizza chain. Currently, it consists of one hundred and sixty-four branches not only in Russia, but also abroad. Representatives in the United States are slated to open by 2020. A preliminary agreement on four hundred points has already been reached.
Ovchinnikov's investment plan was thought out back in 2013. The network then consisted of nine points. The end of 2015 was to be marked by sixty-one pizzerias. The plan turned out to be overfulfilled.
Fedor is sure that there is no secret in his business. Franchising is an innovative model. In his case, the case is based on a specialized information system. It contributes to successful business management and increases the effectiveness of every single point.
Thanks to a unified system, orders are accepted through the call center, website or mobile application. They immediately go to tablets installed in kitchens in various cities. The staff fixes the time of the beginning and completion of work on the order with high accuracy.
The system optimizes the process and control in real time for the execution of each order to the maximum. The business is not only convenient to run, but it is also well planned to change personnel, distribute orders between couriers.
It is easy to analyze the labor productivity of each individual pizzeria, keep records of goods arriving at warehouses. Thanks to the system, Ovchinnikov's business has become so successful. The pizzeria management orientation approach is unique. The narrow specialization ensures the seriousness of the results.
To get started with the new system, nothing super complicated is needed. Requires a tablet and stable internet access.
An innovative approach
Fedor is sure that only openness plays into his hands. He makes no secret of income, failure, and achievement. The entrepreneur constantly publishes the revenue of each point of his network.
This approach is rather rare in modern times. The businessman actively shares his experience with newcomers. He is not afraid to admit his own mistakes. Each new franchise is assigned a rating based on user feedback.
Business is built on the principle of openness and fair competition. The project has already attracted more than one and a half thousand investors. Crowdinvesting raised over one hundred million rubles. To this day, the birthplace of the idea, Syktyvkar, remains the leading link in the chain of success.
The biography of an entrepreneur is a vivid example of a modern businessman. He started a blog where he shares his experience. The move immediately drew attention to Ovchinnikov. The site appeared in 2006, when Fedor was thinking about starting a business.
He finished a job, took out a bank loan, and opened the Power of the Mind bookstore in his hometown. There was not enough money for advertising.
Therefore, the entrepreneur decided in his own blog to talk about business development with the publication of revenue, expenses and income. He decided to attract clients with an unusual move. The idea was a success. The number of visitors grew steadily.
Authoritative publications of the country wrote about the original beginning. The business was becoming successful in front of the readers. Several shops were opened for a short time. As a result, Ovchinnikov became one of the leaders of the book market in Komi. Everything changed after the 2008 crisis.
A new twist in the biography
Difficulties began. Fedor left a niche. He decided to start a pizza delivery business. The businessman found out that the demand for a quality product is much higher than the supply. Huge investments were not required. Before the start of development, for a month Ovchinnikov in St. Petersburg worked in the largest networks as an ordinary employee in lower positions.
He oversaw the construction of the world's best catering business. In 2011, the first pizzeria in a small basement was opened in Syktyvkar. The blog, as before, published news with detailed financial reports.
A discussion began among the readers whether the entrepreneur would be able to launch a business. A number of pizzerias have already successfully operated in the city. The revenues of the new company in the first year exceeded one million. Six months later, the figure doubled. Ovchinnikov was helped by innovative management with a cloud-based information system.
In their development, the businessman began investing in the first place. It became possible to send orders directly to kitchen tablets already with the first version of the Dodo system. This arrangement eliminated confusion. But more investments were required. The entrepreneur began negotiations with investors. It turned out that many people did not understand the new approach.
Some decided that the stake was on IT technologies, while others called the network traditional and therefore they were not interested in the project. Few people believed in combining both approaches. As a result, the decision was made to find finance with the help of crowdinvesting. Private individuals' capital was attracted through the sale of investment lots from three hundred thousand.
Family and business
Currently, Ovchinnikov is one of the most successful businessmen in the country. The Power of the Mind blog was a landmark not only for Fedor himself, but also for other domestic entrepreneurs. The online diary made it possible to create a successful business, attract a promising team, and inspired many people in various industries to create their own business.
Ovchinnikov organized a unique and grandiose reality show about entrepreneurship. He himself voluntarily took on the leading role in it. He plays it to this day. Thousands of blog readers have become regular customers.
Even after the development and growth of the company, the publication of financial statements continues. Fpanchisees open all over the world. Not only the founder, but also top managers began to share their own experiences. Dodo Pizza has set a goal not only to build a successful business, but also to reform the principles of its construction by introducing the latest technologies.
By his own example, Ovchinnikov proved that with faith in oneself and an eccentric approach, any issues can be resolved. His family is of great importance for a businessman. Fedor prefers not to advertise his personal life. It is known that he is married. The family has a daughter and a son. From childhood, the father instills in each child the basics of discipline and entrepreneurship.
My daughter is studying at a ballet school, and my son is attending a taekwando class. The entrepreneur prefers to spend his free time on bike trips. He is fond of jogging, likes to watch National Geographic. In 2018 Ovchinnikov took part in the program "Now I am the boss!" channel "Friday".
He swapped places with an aspiring businesswoman Yekaterina Doroshina from Saratov. Fyodor set out to take the cozy small pizzeria "Matilda" to a new level.
