A large corporation is not only a service rendered to it or a product sold. Marketers do their best to give a faceless brand not only style, but character, habits and even beliefs. An excellent example of this is Google, which unexpectedly took up off-profile activities: legalizing same-sex relationships.
The first news of corporate liberalism came back in 2008. At this time, the California government began to consider a bill that only people of the opposite sex can marry, to which the largest search engine on the planet immediately responded in a personal blog: “… we should not limit someone's fundamental rights - to marry a loved one outside depending on orientation ". This was not the end of it, as today Google launched a large-scale campaign "Legalise love".
Newspapers, based on the 2008 event, decided that Google plans to fight for the legalization of same-sex marriage. In fact, everything turned out to be not quite so: the struggle will be carried out for the very legality of homosexual relations.
Representatives of the Internet giant said that the best example of "their client" is Singapore: a state that claims to be a serious place in world politics, but at the same time, at the legislative level, criminalizes homosexuality. In the opinion of the company's management, this policy is short-sighted.
The program for the "legalization of love" contains several points. Firstly, this is support for gay events: the "Googlers" announced that 40 employees will go to the "World Pride Parade" in London and, moreover, they will organize a "Geiglers" summit (analogous to "Googlers").
In addition, the community's plans include financial support for politicians: in particular, those who will declare their support for the homosexual community during election campaigns.
Concrete actions of Google on this, for now, are over. However, the fact that Legalize Love was announced is much more important: it means that the company is taking an "active position" and will continue to move in this direction, increasingly expanding the scope of its activities. And since the ultimate goal of the program is to "legalize homosexuality throughout the world," its implementation risks dragging on for a very long time.
