Opinion polls help to study the opinion of the majority in a certain group of people. Opinion polls are actively used during election races. Often this method of studying the audience is used as a marketing ploy to study the attitude of a potential consumer to a particular product or service.
Instructions
Step 1
Decide on the general concept of the questions. What exactly do you want to know? What is the scale of the number of interviewees and who is the target audience in this case? Then you need to build the "body" of the survey. It is not advisable to call it the word questionnaire, the prospect of spending personal time on "interrogation" in the spirit of not every respondent. The sentence “ask for your opinion” sounds nicer than “I ask you to answer a couple of questions”.
Step 2
The list of questions should not be too long - no one is interested. The more questions there are, the more often the respondent will answer “at least something”. It is difficult to find the ideal number of questions, but it is better if there are no more than 5-10 questions. If your research requires at least 40-50 questions, take care to reward the respondent, if not financially, then at least offer a favorable discount on a product or free service.
Step 3
Do not interview people who might have preconceived notions. That is, if you want to find out the attitude to a particular product, do not ask marketers, etc. To “recognize” the interviewee, at the beginning of the survey, offer a standard “heading”: name, age, field of activity, etc. Next, move on to the main questions. Start with a general one, for example: do you like to read? Then elaborate by proposing clarifying or clarifying questions: in what format do you prefer to read the books? Suggest options such as traditional paper, audiobooks, electronic formats, etc. How many books do you read per month on average? How often do you visit bookstores? Are you satisfied with the cost of the books in the store where you usually buy them? Suggest to rate the last question on a 10-point scale.
Step 4
For quality answers, frame each question as accurately as possible. It should not be too personal, let alone offensive. Beware of lengthy questions and those that can have ambiguous meanings. Keep in mind an example from a children's book about Carlson. When Freken-Bock said that any question can be answered "yes" or "no", he asked her: "Have you already stopped drinking cognac in the morning?"
