Russia has long been borrowing foreign trends and tendencies. Glossy, fashion industry, beauty bloggers - all of this is becoming more and more popular. At the same time, representatives of these spheres are not at all impersonal, they make fashion and are media persons.
Many residents of Russia, not associated with the fashion business, first learned about Evelina Khromchenko from the TV show "Fashionable Sentence", where her colleagues were Nadezhda Babkina, Arina Sharapova, and others. Vyacheslav Zaitsev was the presenter.
Who is Evelina Khromchenko?
Quote from Khromchenko: "In a woman's life there should be a place for stiletto heels, which are difficult to walk on, but on which men's hearts are easily strung."
Evelina Leonidovna was born on February 27, 1971 in Ufa. In the 1990s she moved to Moscow, then graduated with honors from the Faculty of Journalism of Moscow State University. Since then, my career has gone uphill. Khromchenko managed to work in various television projects, glossy publications, newspapers, and broadcast radio programs. From 1998 and for the next 13 years she was the editor-in-chief of the Russian version of the glossy magazine L’Officiel. In 2009 she published her first book "Russian style" in English and French. Since 2013, he has been teaching at the Faculty of Journalism of Moscow State University and is the head of the module "Fashion and Lifestyle Journalism".
Personal life
Evelina Khromchenko married Alexander Shumsky, general producer of the Russian Fashion Week and general director of the Artefact PR agency. In 1996, Evelina and Alexander had a child, the child was named Artemy.
Quote from Khromchenko: "Women are divided into three categories: eternal girls, eternal aunts, eternal grandmothers."
In addition to speeches and master classes, Evelina actively maintains her Vkontakte page, where she often uploads correspondence with users. As a rule, these are tips on the use of certain wardrobe items, words of gratitude and answers to questions about which brands and where to buy things in which Evelina appeared in public. Luckily for fans, she almost always replies to private messages, even negative ones. However, in this case, the publications acquire a mocking character and begin with the phrase "Sometimes visitors to this page …"
