Stores are increasingly luring buyers by holding promotions that are able to promote the product to the masses and sell it faster. Usually, promotions are accompanied by low prices for the product or giving a gift for the purchase. There are a number of features that should be taken into account when conducting such events.
Instructions
Step 1
It is necessary to prepare in advance new price tags and leaflets with information about the promotion. Every employee of the sales floor should be instructed about the conditions of the promotion and know how to answer the buyers' questions.
Step 2
If it is envisaged to issue a gift for the purchase of goods, you should pre-allocate a place in the trading floor or at the exit from the store for a promotional stand. Place gifts and small flyers on the counter, which will contain information about the conditions of participation, the procedure for issuing a gift and the period of the promotion.
Step 3
It is important to make sure that the product participating in the promotion is of proper quality. If the product's shelf life is coming to an end or its packaging leaves much to be desired, then it is worth eliminating these products. Otherwise, the store with such an attitude risks losing the respect of customers and, in conditions of fierce competition, reduce sales.
Step 4
Before the first day of the start of the promotion, warn buyers about the prepared event. The most convenient way to inform buyers will be cashiers, who, when withdrawing a check from the cash register, casually mention the promotion. As a result, store traffic will increase significantly.
Step 5
At the entrance to the store or on the street, hang an information poster calling for active participation in the store's promotions. The main thing is to write in the poster the benefits that the buyer will receive by purchasing this product.
Step 6
During the campaign, collect questionnaires from participants. Let them answer what they liked about the promotion, what conditions they would prefer, etc. The responses received will allow the next action to be carried out more efficiently.
