The reality show "Dom-2" is a unique phenomenon on Russian television. For more than 10 years, the project has managed to keep the audience's interest. The participants in the TV show quickly become known throughout the country and get their moment, albeit dubious, but fame.
Instructions
Step 1
The first issue aired on May 11, 2004. All 10 years of its life on television, the project has been subject to constant criticism. Public and religious organizations made numerous attempts to close the scandalous show. In particular, in 2005, deputies of the Moscow City Duma appealed to the General Prosecutor's Office of the Russian Federation with a demand to bring the management of the TNT channel to criminal liability for pimping. They accused the creators of the program of promoting alcoholism, profanity and violence. The TV channel responded by announcing the possibility of a counterclaim for libel and attempts to restrict freedom of speech. The presenter Ksenia Sobchak said that Dom-2 deals with youth problems more than all the deputies put together.
Step 2
The producers of the reality show said that Dom-2 will end when people stop watching it. And this, most likely, will not happen very soon. The show's ratings have remained high for over 10 years. The program management invariably comes up with new ideas to keep the audience interested. Millions of people turn on TNT every day in order to look from the outside at the scandals, fights, tears and tantrums of the newly-minted TV stars. It seems that everyone has long forgotten that initially the motto of the program was the call “Build your love”.
Step 3
The flow of young people who want to become participants in the scandalous reality does not dry up. Many are inspired by the examples of Alena Vodonoeva, Victoria Boni and Olga Buzova, whose names are now known almost throughout the country. Attracts young people and the opportunity to get easy money. It is no longer a secret that participants receive a monetary reward for being under the lenses of television cameras around the clock. Some of the participants have paid up to $ 10,000 in fees.
Step 4
In addition to the "salary", the participants receive comfortable housing, full refrigerators at their disposal, they are paid for weddings, vacations abroad, and they organize contests with valuable prizes. One of the brilliant ideas of the authors was the annual competition "Person of the Year". For the sake of victory, the participants, most of whom are not distinguished by high moral principles, are ready for anything. Before the start of the competition, marriage proposals and pregnancy announcements are often heard in order to attract the voices of viewers to their side. In 2014, the young mother Aliana Gobozova became the Person of the Year, who, before the start of the competition, told everyone about her husband's betrayal and announced a divorce. In the wake of audience sympathy, she won an apartment in Moscow.
Step 5
The income of the creators of the TV show is incomparably higher than the income of the participants. Therefore, it is unlikely that any of them will voluntarily close a lucrative project. Even if Dom-2 ends, a new show with a similar concept will appear. The viewer's interest is always aroused by the opportunity from the outside to observe other people's experiences, stories of love and betrayal, scandals and quarrels.
