The story of the creation of the most influential and expensive company in the world is like a fairy tale that can be told to future businessmen at night. Humanity knows many examples of how legends were created with just one idea, and Apple is no exception.
The era of the formation of computer production
Almost forty years ago, two friends, Steve Jobs and Steve Wozniak, decided to start their own computer production. 1976 is the year Apple was founded, when the Apple Computer I, hand-assembled in Jobs's garage, was released. Despite the fact that this computer was a bare motherboard without graphics and sound, without a keyboard and even without a basic case, more than 150 models were sold, and young entrepreneurs were able to officially register their company.
With funding, the company creates a second model of Apple Computer, closer to the modern understanding of the personal computer. It has a one-piece body, a color image and a certain number of commands for working with sound, a built-in speaker for playback and a full-fledged keyboard. The new device is gaining global popularity.
A new significant year for Apple - 1984. It was then that one of the most famous products of the company, the Macintosh, appeared on the market. It was the pinnacle of IT technologies at the time. The year of the release of this computer coincides with the name of George Orwell's dystopian novel - it was on the basis of this work that formed the basis of a commercial for Apple, one of the most provocative advertising campaigns of its time. In the same year, the board of directors dismisses Jobs.
Almost until the end of the 1990s, namely - until 1997, Apple is going through hard times. One of the strongest and to this day competitors - Microsoft competes with the company. Steve Jobs returns to Apple and begins an era of great change that has saved the company from ruin.
In addition to new computers, Apple is engaged in software development, as well as creating convenient devices for everyday use. So, in the 2000s, iPod media players, the iTunes media content store, and then the iPhone touchscreen smartphone appeared. In 2010, the company introduced a tablet of its own production - iPod.
The formation of the cult of the global brand and personality of Steve Jobs
At the moment, Apple is a multi-billion dollar company. The idea of introducing a graphical user interface and the use of a computer mouse made computer technologies generally popular and accessible to a wide range of users. This was the goal successfully implemented by the company.
Despite the fact that many people participated in the creation and development of Apple, a cult developed exclusively around the personality of Steve Jobs, which acquired a special scale after Jobs's death in 2011. The success story of a talented Californian entrepreneur amazes his fans by the fact that it gives reason to believe in their own capabilities and proves that the idea is the main thing that is needed to achieve the goal.
