It is impossible to read everything that has been accumulated by mankind, but individual books remain popular for decades, centuries and even millennia. If you know the secrets of popularity, you can influence the world with the help of the printed word.
1. Support at the state level
Certain books may be recommended as teaching aids or designated as mandatory for study. Such popularity can be considered imposed from above.
2. Expression of protest
When an authoritarian system of government is established in a state, there is a literature for dissent. Opposition books are printed underground and distributed among like-minded people.
The popularity of such literature is temporary, because it is tied to a specific social order.
3. Breeze of fashion
If a famous singer, blogger, etc. spoke well of a book, fans can acquire it on the wave of love for an idol. Such a book can lose popularity with the departure of a celebrity from active public life.
4. The fame of the author
If the author of a new book is well known to the public from previous works, the novelty can quickly become a bestseller.
5. Positive impact on life
There are books that change people's lives for the better. This includes biographies, step-by-step self-help guides, health promotion textbooks, and more. Readers share positive experiences with each other and force publishers to republish such books.
6. The efforts of the author
Individual books do not become popular because they are better than similar books on the same subject. The reason is that the author is purposefully engaged in the promotion of the book: he gives interviews in the media, contacts influential people, gathers a readership around him, etc.
Efforts that are applied over a long period of time can bring good results.
7. National traditions
There are books kept by the people. Fairy tales are passed on by word of mouth to new generations. The same is observed in relation to great writers - people take great care of their cultural heritage.
8. Religious preferences
Books that set out the basics of the doctrine have been popular for many years because they are in demand by a large number of believers.
