It is customary to refer to the yellow press as print or Internet publications specializing in the publication of unverified, and sometimes deliberately false information. It is designed to attract the attention of sensationalists. Such articles are entertainment, not a source of truth.
The tabloid phenomenon has been studied since the very first newspapers and magazines that were affordable and uncensored in their columns. The emergence of the tabloid press is driven by demand - a certain category of the public needs fried facts, albeit completely invented. But what are the reasons for this interest and who needs such shocking news?
Striving to become famous
Bad advertising is also advertising - even if a star appears in the news columns due to a scandal, her name becomes more recognizable. A viral effect is triggered: the source of information is eventually forgotten, and the name remains on everyone's lips. That is why celebrities do not hesitate to resort to the services of yellow publications to stir up interest in their person.
The publications themselves, which were not previously noticed in yellowness and have high authority, sometimes resort to the same technique. They need sensations to boost their rankings and attract advertisers. And even after they print refutations to previously published hot facts, the goal has been achieved.
Consciousness manipulation
Scandalous news, purposefully thrown into the yellow press, is a tool in the fight against competitors. Thus, one of the very first tabloid newspapers, News of the World, which published sensations about British politicians, more than once became a tool for eliminating political opponents, for example, British Minister of Culture David Mallor.
Escape from reality
For the readers themselves, the yellow press is an opportunity to escape from the gray everyday life. Reading the terrible details of the criminal chronicle, reveling in the dirty details of the novels of the stars, the pulp fiction lover realizes that in his life, it turns out, not everything is as bad as it seems to him. The tabloid press reconciles him with reality and deprives him of the opportunity to see life from the objective side, which shows the hard-hitting truth.
A reason for conversation
Shocking news becomes the reason for discussions with friends, acquaintances and colleagues. They allow you to fill everyday life with a certain meaning, help you get closer in the course of a conversation. Highly intellectual conversations do little to promote rapprochement, which cannot be said about gossip. Gossip satisfies to some extent a craving for society and replaces spiritual values, since they do not require serious spiritual work and distract from the search for the meaning of life.
