No serious business is complete without preparation. Even in court, cases are won and lost even before the hearing begins; the result depends on the degree of preparedness of lawyers for the process and on the quality of the material they collect. Then what can we say about such an enterprise as elections. Regardless of which group or which community a candidate belongs to, voting is only the final stage and summing up the results of the work done. Be it even a simple competition, all the same, collecting votes is just the completion of the work, and not herself. Therefore, in order to win the voting, it is necessary to competently carry out the preparatory work.
Instructions
Step 1
To begin with, you need to determine which category of people the appeal will be made to, choose your target audience. It is necessary to clarify to whom, when and for what reasons the votes were voted in similar situations in the past, to study the statistics and draw conclusions.
Step 2
When the audience is determined, it is necessary to select from the total number of those people whose opinion is listened to by the majority. They, sometimes without even setting such a goal, will help persuade the mainstream to vote for this or that candidate.
Step 3
Next, you need to find out the expectations of the selected group and its fears. It is quite natural that if the goals of the applicant coincide with the goals of the masses, he will receive support and approval. And playing on phobias and fears (with the subsequent getting rid of them with the help of the applicant) will help unite the community, because nothing unites people as well as a common enemy or fear.
Step 4
If the event involves any discussion or debate, you should know not only your program, but also the program of your opponents in order to favorably emphasize the positive aspects of your own and reflect the shortcomings of the competitor's program.
Step 5
It is also necessary to monitor the literacy and intelligibility of your speech. The ability to speak with different people in "the same language" is a very important criterion that will help to add votes in your favor.
Step 6
In addition, you should collect information about the opponents themselves. It is impossible to know in advance when it may come in handy, but it is better to be prepared so that you can navigate in any situation in time.
Step 7
It is necessary to monitor the reaction of your audience, to warm up interest in it, since any community can quickly flare up and quickly go out, if from time to time you do not provide it with food for thought and do not feed it emotionally.
Step 8
Undoubtedly, there should be not only the "wrapper", but also the "candy" itself - something that is really worth the attention of the community to which the call was made. Any group of people will choose only what can bring it practical benefit or positive emotions.
