Women in power and in business always attract the special attention of those around them. The reason for this interest is simple and understandable. We must remember that this world was created for a man and for a man. The woman performs, although important, but still auxiliary functions. The main thing for her is to give birth and raise a child up to a certain age. Feminists for such words can tear the author to small pieces. And they will, as always, be wrong. To prevent this from happening, we will have to say a few kind words about the outstanding representative of the female part of the Russian population, Elena Nikolaevna Baturina.
In the life stories of people who have achieved financial well-being, it is very often emphasized that they were poor in childhood. Often very poor. And then someone had a puss in boots, a goldfish, or a goldmine. The standard message is that the future rich worked hard and saved every cent. This is said for the edification of descendants who dream of achieving financial well-being. When you read the biography of Elena Baturina, you are surprised at the stupidity of the authors. Many of them write that the girl was born into a poor Moscow family. You should know that there were no rich and poor in the Soviet Union. All lived evenly and were completely satisfied with average income.
Lena Baturina was born on a memorable date - March 8, 1963. The second child in the family. The girl grew up painfully, and this made her daily life difficult. As a teenager, I seriously took up physical education and, as they say today, a healthy lifestyle, having managed to get rid of lung problems. Since then, he has been skiing well and loves tennis. Already in adulthood, she began to regularly engage in horse riding.
In 1980, Elena received a certificate of maturity and came to the plant where her parents worked. Here she learned how the working class lives and how much an honest man gets a penny. A year later she entered the Moscow Institute of Management.
After graduating from the institute in 1986, Baturina was hired to a design institute, which dealt with the economic problems of the complex development of the capital. High-quality education and analytical mindset allowed the young specialist to stand out among other employees. The first step in a career is considered to be the position of a specialist in the department of the Moscow City Executive Committee, which dealt with the problems of developing cooperation. In order to go through all the stages of formation and development, Baturina, together with his older brother, in the summer of 1991 organized the Inteko cooperative. The main activity is the production of goods from plastic and polymer materials.
At the peak of success
Business is exciting and risky. As some marketers put it, this is one process that connects three streams - hard work, risk, and creativity. To occupy the optimal niche in the market, you need to attract a certain number of customers or buyers. For these purposes, in turn, it is necessary to produce a quality product or provide an appropriate service. Russian businessmen and entrepreneurs learned these common truths through their own experience. Inteko was no exception. In 1998, the famous Luzhniki stadium was preparing for certification in accordance with European standards. Baturina carefully watched this procedure and therefore her company won the tender for the supply of plastic seats.
Having accumulated sufficient capital, the business structure of Baturina expanded the scope of its activities. Inteko entered the construction market. For large-scale construction of objects for various purposes, its own base is required. This very base includes the design and architecture sector, the production of finishing materials, facilities for the installation of buildings and structures, and a number of other specialized areas. Having built an apartment building, you need to sell the apartments. This is the ultimate goal of a business process in the construction industry.
A short course in the history of Russian business clearly describes the stages of development of a successful company or entrepreneur. When the production capacity is brought to maximum efficiency, the businessman faces the problem of preserving and wisely using the accumulated capital. Most often, such companies declare themselves in the financial market. Elena Baturina clearly followed the established rules. The first step was to inject free funds into the shares of Sberbank and Gazprom.
Over the years, the company has been building up its financial resources and production capacity. By 2006, Inteko became the largest cement supplier in the domestic market of the country. In fact, the "Russian Land Bank" became the property of Baturina. I must say that the progressive growth was accompanied by scandalous stories and claims of competitors. A video was broadcast all over the country on television, in which Viktor Baturin addressed his sister with claims and "threw mud at her."
According to discerning psychologists, money alone does not bring happiness, but soothes and relieves anxiety. World rating agencies periodically recognize Elena Baturina as one of the wealthiest women on the planet. The positions in the table are changing, but the essence remains the same - the Russian business woman does not live in poverty. In this context, it is interesting to note that Elena Nikolaevna's personal life has developed well. Despite the significant age difference, husband and wife live in harmony. Looking at Baturina, I want to believe that love still exists in this world. Two daughters were born and raised in the family.
In conclusion, it should be added that the husband of a famous business woman is the no less famous ex-mayor of the capital, Yuri Mikhailovich Luzhkov. The family currently lives in Russia. The spouses own houses and land in European countries. This is a common practice for wealthy families in the European Union and the United States. In the person of Baturina and Luzhkov, our country joins the civilizational norms in force in the West.