This question arises for aspiring internet entrepreneurs from the moment they decide to monetize their website or blog. Advertising copy writing is a painful topic for anyone, even an accomplished copywriter. After all, no matter how the person who wrote it assesses the advertising text, the reader, or rather the potential client, will give it the final assessment.
Instructions
Step 1
So where do you start? How to write competent ad copy?
The very first thing worth paying attention to is, of course, the customer's task. You must clearly adhere to the requirements that have been set for you. This will determine whether your article is accepted or sent for revision.
Step 2
The next point to focus on is the company, the services and goods that it produces and supplies to the sales markets. Basically, how you study this material will depend on how successful your ad copy will be. After you thoroughly familiarize yourself with the listed points, proceed to the work itself.
Step 3
The WISD formula will help you with this. This formula consists of four points: attention, interest, desire and action. Attention is the most important detail when developing ad copy. The popularity of the entire article will depend on what title you write. The headline should be catchy and catch the user's attention. Therefore, it is necessary to start it, think it over carefully and in detail, right down to the last letter.
Step 4
Also a very important part of the article is the main part. Here you must reveal the essence of the advertisement itself, induce the visitor to purchase products, interest and intrigue with various offers. In general, here you can reveal your full potential, your imagination and thoughts. The most important thing is that nothing contradicts each other and the words used in the article are of the subject on which you write.
Step 5
It is also very important to try to get into the thoughts of the audience for which you are writing. If this is, for example, a women's magazine, then it should be written for women, in an understandable language. If this is, accordingly, a magazine about cars, then the words and expressions must be appropriate.
Step 6
Finishing any advertising texts, at the end of the article, you can enter various requisites or reference information, unless of course it is prohibited by the terms of reference. These include the addresses of the company and branches located in various regions of the country, contact numbers, how to get there, and much more.
We wish you the best of luck in the world of copyrighting.
