Steady popularity is formed over the years, certain achievements and the acquisition of a circle of fans. Fame presupposes constant work on oneself, because a person becomes a kind of example for many people. Recently, the Forbes portal presented a rating of the most popular people in Russia.
Nuances: placement rules
Building a list of the most popular people is not easy. That is why the creators of Forbes openly demonstrate the positions with which this or that person took a certain place. After all, the rating cannot be based on the momentary preferences of the fans.
One-day stars, "casual passers-by" or suddenly rich people cannot be included in such an elite list. As a rule, the most popular people in Russia have been gaining interest of the audience for years.
The main selection criteria were three positions: the attention of the media to the person, the person's interest in the Internet audience and, of course, the annual level of income. The study involved artists, athletes, groups, writers, musicians, etc.
The interest of the media was calculated with the help of the Medialogia agency: the number of articles and notes about a person in print media (newspapers, magazines, etc.) was taken into account. The Internet rating of popular people was calculated with the help of specialists from the Yandex search service. The level of income is understood as the amount of payments received by a person for his talent (sale of copyright products, performances, victories in competitions, etc.).
The most popular people in Russia
From tenth to sixth places inclusively in the rating of the most popular people in Russia are: Andrei Arshavin, Natalya Vodianova, Nikolai Baskov, Ksenia Sobchak, Stas Mikhailov, respectively. And, as statistics show, the amount of money earned had very little effect on the distribution of positions. For example, Andrey Arshavin (10th line) with his $ 6, 4 million noticeably yielded to Ksenia Sobchak (7th place), on whose account “only” $ 1, 4 million fell.
Search queries and media attention had a much larger impact on popularity. Each celebrity has achieved such attention in its own way. For example, Natalia Vodianova (9th line) actively advertised the activities of her charitable foundation, and also shared details of her personal life with fans on Twitter. But Stas Mikhailov, who went down from the first position to the sixth, on the contrary, reduced social activity, which led to a noticeable drop in interest from the moans of the public.
An example of excellent self-promotion was demonstrated by Nikolai Baskov all year round, who is on the 8th line. Numerous novels and provocative photographs with Anastasia Volochkova helped the artist to arouse the audience's interest.
On the fifth line of the rating was a serious athlete Alexander Ovechkin. Third place went to the inimitable Philip Kirkorov, a regular on the list of the most popular people in Russia. Valery Gergiev, the famous conductor who earned about twice as much as the singer, was ahead of the king of pop.
The second place in the list of the most popular went to Grigory Leps. According to Yandex requests, the singer turned out to be the undisputed leader of the top ten: over the year his name was typed more than 6.5 million times. However, both in terms of the money earned ($ 15 million) and in terms of mentions in the media, he is noticeably inferior to the leader of the rating - Maria Sharapova, the famous tennis player. The athlete's income amounted to $ 29 million, and in the print media her name flashed almost 8,000 times against 1,400 mentions of Leps.
