The financial position of any newspaper, whether it is printed on paper or is an electronic mass media, directly depends on the number of its readers. Therefore, increasing this indicator is the main goal of the work of the entire editorial office. And there are no trifles here; Everything is important: the content of the newspaper, the wording of the headlines, the design and placement of the materials.
Instructions
Step 1
Newspaper content should not be limited to news coverage. Choose a target group that will be your readers, and limit the topic of the newspaper to those professional or age interests that characterize this group. Determine which reader you want to attract: retirees, students, businessmen, housewives, or people with an active lifestyle. Analyze what kind of materials will be of interest to your readers, and follow these interests when selecting publications.
Step 2
Cover news events with an objective and impartial view. Modern readers do not need the editorial board to impose their opinion on them. Relevance and honesty in the news feed is a prerequisite for readers to choose your newspaper.
Step 3
It is a catchy headline that can determine the reader's choice: whether to get acquainted with this or that material or not. And here the design and type are the least important - come up with a good headline first. It should interest the reader, but not disclose the content of the material in full. Do not use little-known words, abbreviations and references to events that are unknown to a wide range of readers in your headlines.
Step 4
Make your newspaper stripes visually appealing and structure your headlines for a better feel. Do not use unnecessary elements in the design - unnecessary photos, words, rulers dividing columns. Use accent colors and fonts discreetly to highlight important articles, photos, and illustrations.
Step 5
Leverage the power of design to engage your reader: A photo cropped in an unexpected way, an interesting headline, or a dramatic illustration can be an unexpected element that piques interest.
Step 6
It is not enough to place materials with interesting content in the newspaper; place them on the page so that the main thing can be highlighted. Check out the guidelines for newspaper composition, editorials, newsfeeds, news articles, photographs, and illustrations.
