The technology for placing ads in print media and online resources is clear. The more difficult question is where to place it so that it leads to the desired result. In other words, to be seen by those to whom it is intended. The correct choice of resource follows from the subject to which you would like to draw attention.
It is necessary
Knowledge of the situation in the local market for specialized media and online resources and the preferences of those to whom the ad is addressed
Instructions
Step 1
For example, an advertisement for a vacancy should be given, first of all, on specialized sites and in print media for job search. The right candidate, especially if we are not talking about the “for all” option, will look for him, first of all, there.
At the same time, for searching, say, a programmer or a system administrator, printed publications are not the best option. A computer specialist will likely prefer online resources.
Step 2
In turn, for the announcement of the sale of real estate, regional forums at the location of housing with appropriate sections can be effective, especially in places where the market is small and therefore do not have their own forums on real estate.
Although apartments are searched for by advertisements in newspapers too, placing your offer in a popular publication is usually effective.
But the announcement of the purchase or rent of an apartment or an expensive country house on the same resources can turn into an extremely hassle from communicating with zealous intermediaries. There are exceptions, though.
And in any case, if you do not want to deal with them, say so in the text. However, they will still call.
Step 3
In turn, if the subject of your ad is related to a hobby, you have a direct road to publications and specialized sites for its owners.
And to advertise a product or service for a business, industry-specific resources, both print and online, are most likely optimal.
Etc.
