“Yandex knocked the stool out from under the feet of Channel One” - similar headlines began to appear on the Internet in April 2012. Indeed, Internet resources have become more popular than even central television. If over the past year Yandex was not inferior in traffic per day, and then surpassed the main channel of the country, then there are a number of good reasons for this. Perhaps the channel's management has something to think about and take into account some of the wishes of the consumer.
The first argument in favor of Internet resources is “flexible hours”. A Yandex visitor watches online news, programs and films, regardless of the schedule. I did not have time to watch the required report at 15-00 - he will watch it at 15-30. Of course, this is an important disadvantage of any channel, but nothing can be done about it. However, there are many other points that the modern user of television and the Internet is guided by.
An important plus of Yandex is the absence of intrusive ads. If it is present on any site, the user can simply close the site and look for information / watch a movie elsewhere, or simply turn it off. In any case, a person is not obliged to forcibly watch "legal" 5-7 minutes of advertising for bouillon cubes, tampons and chocolate bars.
Over the past ten years, the consumer of information has formed a certain stereotype - “I don’t watch Channel One, because all news are customized ". This is how a simple man in the street thinks, "clicking" the remote control. The average user is looking for alternative information on any issue, the interpretation of events within the framework of the state broadcast is no longer satisfied. Perhaps the Soviet past affects the media. Then what was allowed was said, but where is the guarantee that something has changed in this respect.
One of the most important aspects in the balance in favor of Yandex over Channel One is “a wide range of products”. "Yandex - there is everything" - this is more than a slogan, it is almost 100% true. In Yandex, you can find any information on an issue of interest at any time and in the required volume. Television cannot yet provide such a function.
Plus, Channel One is losing its young viewer. A teenager is not at all interested in watching news 8-10 times a day, hackneyed talk shows and films already watched several times interspersed with advertisements. There are few spectacular films on "First", there are almost no exciting programs, and people, for the most part, watch news either "in the background" or paying tribute to their habit.
Ultimately, Channel One loses to Yandex with a score of 1: 0. lags behind the popular Internet resource in many respects. Sooner or later, this had to happen, given the almost ubiquitous computerization and "internetization".
