Social advertising is not commercial - that is, it does not advertise a product, urging to buy it, and is not aimed at profit. Its goals are different, and, based on these goals, it is possible to divide social advertising into several types.
Instructions
Step 1
In general, any type of social advertising is aimed at drawing attention to the problems of society - this is what unites this type of communication. We can say that it promotes social attitudes that are correct for conscientious citizens. She places emphasis on unfavorable moments, encouraging people to think and change something in the current situation.
Step 2
The types of social advertising depend on the topic that it brings up. The most relevant and frequent of them is the fight against drugs and alcoholism. In an allegorical or literal sense, the address describes the terrible consequences of alcoholism and drug addiction, which should force people to abandon these destructive habits.
Step 3
Environmental protection is also one of the “sore” topics, it is even touched upon by children in their school work. As a rule, social advertising on this topic is the most informative: it talks about how little things that people usually do not notice can improve or worsen the environmental situation in the country and the world. It partially reveals new directions in ecology: separate waste collection, disposal of used batteries, etc.
Step 4
Another type of informative social advertising is the promotion of compliance with traffic rules. Most often, in this case, the target audience is children: fairy-tale and cartoon characters tell them how to behave on the road, and what happens if these rules are not followed. However, the sad statistics of road accidents make social advertising of traffic rules for adults relevant as well: it focuses on the most frequent and dangerous mistakes of drivers - behavior near railway tracks, drunk driving, neglect of child seats, etc.
Step 5
Healthy lifestyle promotion is about drawing people's attention to sports. As a rule, beautiful, athletic and well-built people are used as "models" for persuasion. The desire to become as strong and slim should convince citizens to take up their health and sports.
Step 6
Pupils of the orphanage, the elderly are no less frequent objects of social advertising. Successful citizens are encouraged not to forget their old parents, they explain that a child from an orphanage can become a family and make you happy. That is, citizens are urged to pay attention to those representatives of society who need support: to come to orphanages and nursing homes "on a visit" to communicate with those who suffer from loneliness.
Step 7
Also relevant is advertising that calls to abandon abortion: as a rule, it "advertises" the happiness that a born baby will bring.
Step 8
Animals also become objects of social advertising: touching pictures with pets urge us to take good care of our younger brothers, not to abandon them, to give shelter and help stray animals.
