The target audience of the media is a set of people who are the subject of the mass information process. Since the media consists of several parts, the audience of the press, Internet sites, television and radio can be different.
Press audience
The “yesterday” survey, which is conducted through personal interviews and telephone polls, helps to assess the target audience of the press. Of the two methods, telephone interviewing is the most impractical. The audience of the press is determined by several factors: recency, frequency of reading and the number of readers per copy of the publication. It is worth noting that, using these parameters, it is advisable to identify an older audience for which other media, for example, Internet sites, are completely or partially inaccessible.
Internet site audience
Depending on the frequency of visits to Internet sites and the time frame, several types of audience can be distinguished: maximum, irregular, permanent, active audience, as well as the core of the audience. The quantitative estimates of these user groups are taken into account by web analytics.
In this regard, it can be noted that a constant and active audience is not just young people, but adolescents, who in modern society cannot imagine life without the Internet. In addition, the same audience groups include people whose work is directly related to the use of the Internet. An irregular audience is a group of people who use Internet sites from time to time. These include older people who appreciate the importance of this technology, but do not agree to permanent use or do not have the ability to do so.
Television audience
Target television audience is the number of viewers who have the opportunity to watch television programs. There is a potential audience, that is, people who have the technical ability to watch TV shows, and there is also a real audience, that is, a group of people who exactly watch these TV shows. Today television is not as popular as it used to be, so the audience for this type of media is adults and elderly people who are accustomed to such a means of communication with the outside world and obtaining information.
Radio audience
The number of radio stations is constantly growing, as is the turnover of listeners. Therefore, radio is a dynamic form of media, and radio listening data becomes obsolete very quickly. The target audience is people of different ages, thanks to which the popularity of the radio is growing, despite the old age of its work. Moreover, such media is quite accessible, which allows the target audience to grow rapidly.
