To create a profitable business requires not only loans, but also an original idea. Howard Schultz, a US entrepreneur, has come a long way from concept to implementation. His biography can serve as a role model for aspiring businessmen.
Hard childhood
Nowadays it is no longer a secret that there are five losers for every successful entrepreneur. These data are confirmed by statistical data from different countries. Howard Schultz was born on July 19, 1953 in an ordinary American family. Parents at that time lived in Brooklyn, one of the famous areas of New York. My father worked as a hired truck driver. Mother was engaged in housekeeping.
The Shultsev family did not live in poverty. However, in the house every cent was counted and money was spent very sparingly. When my father injured his leg and was unable to work for some time, an alarming situation persisted in the house. Howard from an early age began making money selling newspapers, helping a bartender in a cafe and cleaning the premises of a fur store. At the same time, he managed to attend college classes. As the best student in the class, the young man was given the opportunity to receive a free education at the University of North Michigan.
Talk less - do more
After receiving his bachelor's degree in 1975, Schultz found himself a good job at a company that supplied home appliances to the market. Coffee makers occupied a modest place in the list of devices and devices. It is important to note that Starbucks purchased almost all of the coffee makers. The young specialist was interested in this fact. Howard conducted a comprehensive audit of the coffee bean chain. I saw a real prospect for further development and went to work in the company staff.
In a long-standing tradition, Starbucks stores sold coffee beans, grinders, and coffee makers. Schultz proposed expanding the range of services and turning an ordinary store into a cozy coffee shop. Top managers of the company met this idea, as they say, with hostility. In order not to break lances in vain, Howard quit his successful company and opened a coffee shop on his own project. In a short time, the institution has gained popularity among visitors.
Personal brand
Less than a year later, Schultz opened a solid chain of coffee shops in different cities. Moreover, he bought out the Starbucks brand. For these purposes, he had to take out a loan. Lenders believed him and loaned the required amount. Later, when the Starbucks company gained worldwide fame, they began to talk in books and newspaper publications that Howard had a unique gift of persuasion. For him, business is not only a source of money, but also a product of creativity.
The personal life of a businessman has developed happily. He has been legally married for a long time. The husband and wife raised and raised two sons. Each of them makes his career without looking back at the head of the family. Howard Schultz has written two books in which he talks about the history of the company and shares his experience.
