Success in the modern world is unthinkable without popularity. Even the most wonderful product or service may never find its buyer if no one knows about it. But is it really necessary to spend millions to get the attention of your audience? Not if you know how to get PR for free.
Instructions
Step 1
Build your image. Identify your strengths and weaknesses. Imagine that you are a white canvas on which the flaws have been retouched, and the advantages must be emphasized. Your image is this sketch of merit. The list of positive qualities forms the basis of the image. Moreover, lying and embellishing reality is not worth it. Free PR means direct communication with journalists, and they are professionally trained to lead people to clean water.
Step 2
Define your audience. Outwardly similar products or even people may have different admirers. There is no point in trying to attract the attention of everyone or ill-wishers. It is much more effective to focus your efforts on appealing to those who are already kind to you. Madonna may look like Marilyn Monroe, but they will never have a common audience. Because cold-blooded bitches like Madonna are liked by completely different people than "lovely, what fools" embodied in the collective image of Marilyn Monroe.
Step 3
Find ways to reach your audience. Teenagers sit on social networks, grandmothers watch TV series. Men will prefer to read news of politics and economics, and women - news of fashion or show business. Depending on who your audience is, it is worth choosing the media and messaging format.
Step 4
Write fiery texts, make reports. Do not focus on advertising in your texts. It is better to tell in general than it is useful for readers or viewers to contact you by mentioning the name of the company or brand. Be able to tell a fascinating story about yourself. If this is beyond your control, hire professional copywriters.
Step 5
Create events. There are not so many reasons in the life of an ordinary person or company to get on the pages of the press. However, social events, various actions and flash mobs can attract the attention of journalists. Arrange these actions by actively supplying reporters with texts, interviews, photographs and videos from the scene. And they will start writing about you.
