For every author, the publication of his work is a significant event. And, of course, you always want the book to be noticed and read by as many people as possible. Unfortunately, publishing is not enough for your creation to find its fans. However, publishers today do not always undertake the organization of an advertising campaign. In this case, the task of promoting the book largely falls on the shoulders of the author.
Instructions
Step 1
If you are an aspiring author, be sure to ask your editor what actions the publisher intends to take to promote your essay before your first book comes out of print. Generally, unless you are a venerable writer, there will be no specific advertising campaign. Therefore, you yourself will have to make sure that the reader community knows about your book.
Step 2
First of all, try to inform the widest possible audience about your debut. The press and the Internet can be good tools for this. Be sure to start your own blog (online diary) and regularly post information about your creative work there. In the same diary, from time to time, post small fragments from your book. It always grabs the attention of readers and piques their interest.
Step 3
Also, if you do not yet have accounts on social networks such as Vkontakte and FaceBook, register them. Then, find and join profile groups for writers. Don't ignore specialized literary and writing forums. For example, the forum of the Eksmo publishing house (https://forum.eksmo.ru/).
Step 4
Try to get in touch with established writers and get their feedback on an upcoming or published book. The more mentions about you on the web, the better for your post.
Step 5
In addition to spreading information on the Internet, be sure to try to get mention of yourself and your book in the paper press. If you are offered an interview, never refuse, even if it is about a little-known publication. However, before meeting with journalists, be sure to thoroughly think about your image. Remember that your every public appearance, every statement will work either for your image or against it.
Step 6
Try to arrange with the publisher to help you arrange a meeting with readers or an autograph session. Thus, you will not only attract additional attention to your book, but also be able to assess your potential target audience and communicate with readers personally.
Step 7
If you have some financial freedom, hire a professional PR agent or contact a specialized agency. At the same time, do not shift all responsibility for the successful promotion of your book onto a professional PR manager. Be sure to find out from him in which media and how often he will be able to get publications about you. Consult with your PR agent about your image, think with him how you can make it more attractive.
Step 8
When promoting your book, do not try to get only positive reviews, do not enter into public conflicts with colleagues or readers. Your task is to become famous, not scandalous. In any communication, always try to maintain correctness and dignity.
