Increasing profits is the main goal of any commercial organization, including a trading one. Discounts, bonuses and bonuses help to induce the consumer to make a purchase, to convince him of the profitability of purchasing your product or service. They contribute to an increase in sales volumes, stimulate the customer's attachment to a particular outlet. Information about the reduction of the initial price, the amount of discounts and their grounds can be very interesting to potential buyers, and you can inform them about it in a letter.
Instructions
Step 1
Recall, in accordance with the provisions of Art. 40 of the Tax Code of the Russian Federation, a trade organization can offer: discounts that are caused by seasonal fluctuations in demand for goods; discounts associated with the loss of quality or other consumer properties of the goods; discounts upon the expiration (approaching date) of the expiration date or the product's sale period discounts on prototypes and samples prepared for acquaintance with them; other discounts provided by the organization's marketing plans.
Step 2
Before you write a letter about discounts, make sure that your offer is justified from both an economic and legal point of view. The following circumstance should be taken into account: the marketing policy of the enterprise is regulated by the local regulatory act of the organization and, in relation to the use of discounts, is, in fact, a means of preventing tax claims.
Step 3
A company can fix various types of discounts with a marketing policy document, for example:
- discounts for shortening payment terms;
- discounts for special categories of buyers (in particular, regular customers or employees of partner firms);
- discounts associated with sales, updating the product range, the sale of warehouse balances (the time of such discounts is documented);
- the so-called holiday discounts (perfumes, flowers, champagne, etc.);
- cumulative and complete discounts;
- special discounts linked to certain numbers, dates (for example, a 13% discount on the 13th of each month, a 5% discount - on the buyer's birthday, a discount in the amount of the last digit of the passport number, a 10% discount for all women with the name Svetlana in the salon- hairdressing salon "Svetlana" and other creatively invented discounts).
What discounts are fixed in your corporate documents? Before sending messages, double-check the validity of your commercial offers.
Step 4
Write the letter itself according to the traditional scheme: introduction, main and final parts. In the introduction, briefly tell about your organization, types of products (services), achieved successes or company fame.
In the main part, state the essence of the commercial proposal - tell us about the offered discounts. In your closing phrases, underline the indication of the timing of the preferential prices, emphasizing the benefits of the deal. Get the consumer into action. Sometimes “hurrying” phrases are triggered: “Call (come) right now! "," We are waiting for your call today! ".
Step 5
The writing style depends on the nature of your product (service). It's one thing when it comes to discounts on parts for cars, another thing when it comes to tickets for the entertainment of a weekend club. When the target audience is known (age, social status, gender), it is easier to choose the language of your address. If you choose a business style, do not forget about its main characteristics: neutral tone of presentation, its clarity and conciseness.
