Ekaterina Moiseeva is a Moscow entrepreneur, co-owner of Mikhail Kusnirovich's largest trading company, his wife and mother of two sons. Stylish and authoritative personality in the fashion world.
Moments from the biography
Ekaterina Nikolaevna Moiseeva lives in Moscow. Mom Iraida Alekseevna is a general practitioner, dad Nikolai Ivanovich is an aviation engineer. Little Katya often went with her father to the airfield. She even knew all the control buttons on the plane. And once she was entrusted with the helm of the AN-2.
Dad and mom were examples for her. Mom worked hard, but always found time for the house, household and children. All the holidays were celebrated in a family way with a beautifully set table.
From the age of 11, Katya loved to dress up and imagined herself as a ballerina or an artist. But mother Iraida Alekseevna dreamed of seeing her daughter as a doctor. Ekaterina, so as not to upset her mother, decided to get an education at the Russian Chemical Technical University named after DI. Mendeleev. After 2 years of training, she realized that she would not be a doctor. I did not study science for long. The collapse in the country, which began in the early 90s, prompted commercial exploits.
The birth of a family business
Cooperative cafes and restaurants began to open in Moscow. The service in them left much to be desired. Catherine already knew Mikhail Kusnirovich. Visiting such cafes, she caught herself thinking that she wanted the service to be better. They discussed this with Mikhail. There were already ideas to open your own business.
In 1991, many events happened in the life of Catherine: she married Mikhail Kusnirovich and, together with Arina Polyanskaya, with the support of her husband, opened a shop of Italian men's knitwear. Sweaters were to the taste of male businessmen, who in the 90s became more and more. Later the assortment was expanded. Women's and children's clothing brands have appeared.
Later, the multi-brand Nina Rici boutique was born. Further, Ekaterina and her like-minded people realized that a brand is a significant feature in sales and decided to combine several brands in one store. This is how the path to fashion began.
Cherry Forest
The business of Catherine's husband is developing rapidly. She helps him in everything. The company under the original name "Bosco di Ciliegi" is thriving. Today, the company includes more than 200 mono-brand and multi-brand boutiques and the Moscow GUM, several restaurants, cafes, jewelry, perfume and cosmetic stores, and beauty salons. In 2007 a pharmacy was opened and the magazine BoscoMagazine was published.
Ekaterina Moiseeva is the commercial director of the company. She works with partners, enters into contracts, oversees purchasing and retail analysis.
Over time, Catherine studied the tastes and needs of close friends and many celebrities. She individually approaches the choice of clothing for them. Looking at the collectible dress, she is already presenting it at Ingeborg Dapkunaite. He sees a coat that Oleg Menshikov will wear with style.
Not so long ago, Ekaterina and Mikhail decided to open a jewelry store. Jewelry always accompanies an outfit, and any man needs a stylish watch.
Love story
Catherine's husband, Mikhail Ernestovich Kusnirovich, is a businessman. Their love story began without a lot of money. Both studied at the Russian Chemical Technical University. DI. Mendeleev.
Ekaterina was in her first year at the institute, and Mikhail was two years older. He then participated in the agitation brigade creativity - staged performances, held holidays. Once Mikhail came up and asked Katya to replace the sick girl in the play. She agreed. He began to often invite her to the theater. At that time he worked as a janitor at the Bolshoi Theater. On a date he brought sweets, bird's milk, which were in great shortage. Dating lasted about six years, and one day they turned from friendship to family dating, which has been going on for over 20 years.
Sons Ilya and Mark
Catherine has two sons. The elder does not yet feel the attraction to the business and to the family company Bosco di Ciliegi. He is fond of music and art. But parents believe that over the years he will join their business. They unobtrusively attract Ilya to various events. The Bosco Fresh Fest Music Festival is held under his leadership.
Mark grows and develops and is happy to take part in the "father's" holidays, which he arranges for all children. The ice cream festival was also to Mark's liking.
About nepotism
Since Ekaterina married Mikhail Kusnirovich, her family has grown significantly. All his relatives, both close and distant, became her relatives. When the husband makes a toast and asks the family members to stand up, almost all the guests invited to the holiday are on their feet.
The Kusnirovich family is respected and known not only for commercial, but also for spiritual, good deeds. They believe that a great material condition should not only be their property. They are adept at channeling funds and sponsoring many events and celebrations. Bosco di Ciliegi has been the general partner and supplier of sportswear for the Olympic Games in Salt Lake City, Athens, Turin, Beijing, Vancouver, London and Sochi for several years.
What Ekaterina loves and appreciates
Likes to visit the theater, especially with her husband. Loves Italy and its beaches. Likes to dress fashionably and stylishly. He loves fashion shows and collectible clothes and communication with smart people.
Appreciates the support of parents, warm family relationships, love of her husband and his talents. He sees in him a like-minded person and empathizer. Always relies on his common sense and listens to his advice. Joint business keeps their relationship at a special level, which does not allow getting hung up on everyday troubles.
