Haute couture hides a huge organizational structure. To enter the European fashion and footwear market, you need to demonstrate your potential. Alena Akhmadullina positions herself as a designer of women's clothing and achieves real results.
Starting conditions
The road to the profession is often not straightforward. Alena Asfirovna Akhmadullina did not dream of becoming a designer of women's clothing until a certain age. The girl was born on June 5, 1978 in a large family. Parents at that time lived in the famous city of Sosnovy Bor near Leningrad - a modern nuclear power plant operates here. The child grew up in a favorable environment - the girl was looked after, two older sisters and a brother took care of her. Alena developed rapidly beyond her years. I learned to read and draw early.
Akhmadullina studied well at school. I was actively involved in sports. She achieved good results in biathlon. At the same time she attended classes at an art school. The girl liked to dress beautifully and elegantly. Over time, she developed an interest in sketching clothes. Alena began to understand fabrics and accessories. After leaving school, she decided to get an education at the St. Petersburg University of Technology and Design. Without much effort, she entered the department of modeling women's clothing.
Brand promotion
Already in her student days, Akhmadullina was systematically interested in how the fashion world lives, what fabrics and colors are in the trend of the current season. An aspiring designer was well aware that the development of a large-scale business requires large-scale investments or a creative project. At the international festival of young designers "Admiralty Needle" in 2000, Alena's work was highly appreciated. She received awards in two nominations. After such an application, the Russian fashion designer was invited to a competition in Italy and Switzerland.
In the biography of Akhmadullina, it is noted that in 2001 she put together her own personal brand. According to the laws of the market, the brand needs intensive promotion. This means that it is necessary to regularly create new collections of clothes and demonstrate them to the target audience. It is very important to expand the circle of people who can see samples and express their opinions. Alena meticulously calculated all possible moves and variations. In 2005, she signed a contract with a modeling agency from France.
Essays on personal life
The professional career of a designer was developing successfully. A year later, Akhmadullina opened a boutique in a prestigious area of Moscow. Alena had little time left for her personal life, as they say. In rare hours of leisure, she managed to get married. The husband, as he could, helped her in the establishment of the business. Both worked and could do a lot. But in 2007, love melted and the marriage broke up.
Ten years later, Alena Akhmadullina married Sergei Makarov. The husband and wife took a long time to come to this decision. At first, they lived under the same roof in St. Petersburg. Current affairs force Alena to travel to other cities and countries. Time will show how strong the union of the two entrepreneurs will be.
