At the end of June 2012, after the famous film screening in Cannes, the Cannes Lions Advertising Festival took place. His prizes were awarded to the best projects created in the framework of advertising campaigns for individual brands.
In 2012, awards for the best advertising were presented in 18 nominations. The Grand Prix was awarded to a video advertising a fast food chain called Chipotle. The creator of the ad was the Los Angeles-based Creative artists agency. The animated video successfully combined a moderate amount of humor with a creative idea and interesting offscreen music.
A special award for creativity was presented to a UK company for developing a new strategy for promoting Unilever's AX deodorant on television. Successful start of the advertising campaign allowed to increase the sales of the product.
Nike's online advertising has earned a Cyber Promotion Award in the related category. And for the graphic design, the website of the Austrian company Austria Solar, engaged in the development of solar energy, received a prize. The specialists were attracted by the convenience of the resource for users and the maximum information content of the materials presented on the site.
The best street banners were the Mercedes posters focusing on road safety. Also in this category were the achievements of a Shanghai advertising agency in creating posters for the Coca-Cola company.
In the field of radio advertising, the leader was a Brazilian agency with a video calling for the purchase of Go Outside magazine.
A separate prize is traditionally awarded to the work of students and young professionals in the advertising business. In 2012, the organizers of the festival were more interested in the creative developments of young Czechs - Lucy Kutna and Andrei Kratka. Such a prize will help them in their further careers in the advertising business.
Thus, you can see that this competition has really become international. It enables even small companies to prove themselves in the market and gain popularity in the advertising world.
