Finding an author for a future book, article, or scientific work is a very serious task. When faced with a candidate for the first time, any customer is dealing with a pig in a poke. However, many reputable publishers and serious media find authors thanks to open sources, and you are no worse than them. With the right approach to business, everything will work out for you.
It is necessary
- - a computer;
- - Email;
- - various communicator programs;
- - registration as an employer on job search sites and freelance exchanges, access to professional social networks and other Internet communities.
Instructions
Step 1
The first rule is the more information the better. Describe the project in as much detail as possible, your requirements for the candidate, terms of cooperation. Imagine that such an offer comes to you as a performer. What will be critical to you? The answers will help to reflect the most important nuances in the project description.
Step 2
When the ad is ready, place it on as many resources as possible: freelance exchanges, professional communities of journalists, copywriters and other writing fraternity in LiveJournal, the Professional.ru network and others, even professional communities on Odnoklassniki, VKontakte and similar resources, websites for job search.
Step 3
Your proposal is likely to generate a lot of responses. But don't be afraid to drown in this stream. There will be much fewer noteworthy ones among them. After all, many often react to almost all projects in a row, without really reading what the customer actually wants, so you can safely send proposals that immediately show that they are obviously inappropriate.
Step 4
Contact the applicants you are interested in. Study their portfolio (if not presented, ask for a link to it, and a serious applicant himself will offer a link to the works that are closest to the topic). If a candidate has an account on a freelance exchange, check their reviews. The presence of negative ones is not necessarily a warning sign. In this case, read what the dissatisfied customer writes, the feedback left by the freelancer, ask the freelancer himself what is the matter. Do not hesitate to ask uncomfortable questions of this kind: the candidate's reaction to them and the content of the answers will give a lot of useful information, thanks to which the candidate can strengthen your rating in your eyes.
Step 5
Offer the selected candidates a small test task. And after giving the offer to the one who will cope best with it, do not completely reject the rest of the applicants who reached the final of your selection. There is a possibility that the selected author will need to be replaced at later stages (both through his fault and due to objective reasons) … And in this case, you will already know who to offer the project to in the first place.
